“Well, knock me over with a CPM,” said Ben Willee, executive director of media and data at Spinach.
“Against all odds and every LinkedIn prophet of doom, the Australian ad market has actually grown in the first four months of 2025.
“And no, this isn’t just a sugar hit from politicians yelling at each other over who loves infrastructure more.
“Even when you strip out the election spend, it’s still up. Real growth. In advertising. In 2025.
“There are a lot of people hoping this is the start of a rebound, not just a blip in the charts.”
