Ooh Media on notice as Brisbane Airport reviews advertising contract
Speaking to Mumbrella, Spinach Media executive director of media and data Ben Willee said airports remain among the most valuable environments in outdoor media. “Airports are premium inventory that, when done well, are the jewel in the crown for outdoor media companies. “You have business people when they’re in business mode, and you have a […]
Why convenience alone no longer wins customers
Consumers today expect convenience. That much is obvious. Follow the thinking of Tom Goodwin on LinkedIn, and you’ll find some sharp observations about the modern consumer and the growing importance of making things as easy as possible for customers. He’s right. Amazon, Uber Eats and Apple have set the bar high for digital services. Bricks-and […]
What Fox’s Roku takeover means for Australian advertisers
Ben Willee, executive director – media and data at Spinach Advertising, said the Australian approach wouldn’t hedge on streaming, but on Roku’s data capture. “Fox’s bet is that owning the customer relationship, audience data, and advertising platform could be worth more than owning another TV channel,” Willee told AdNews. “For Australia, the immediate impact is likely […]
Why click and collect is winning Australia’s fuel price crunch
As we move into the second quarter of 2026, the retail landscape is being reshaped by a factor once thought to be a relic of a bygone era: the geopolitical volatility of the Persian Gulf. For those of us with long enough memories, the current headlines carry a distinct sense of déjà vu. While I […]
David Jones must stick to its guns and prioritise its premium store experience
Retailers are seeing a massive push toward agentic AI – AI bots making purchases on behalf of consumers. The Navigators AI Brandscape Report found 39 per cent of Australians are already using AI to make shopping decisions, 31 per cent act on AI recommendations, and 27 per cent are open to buying directly via an […]
Agencies urge clients to look past the April ad slump
Ben Willee, executive director of media and data at Spinach, put it more plainly. “Right now, the advertising industry feels like it’s standing in the corner with its wallet out, counting the notes twice before spending anything,” Willee told AdNews. “As the market’s largest advertising category, continued weakness from the retail sector will be difficult for […]
‘Peak uncertainty’: Why Australia’s marketing industry says this downturn feels different
Spinach’s Miranda said client confidence now “fluctuates between being cautious and somewhat paralysed”. “The cost-of-living crisis and margin squeezes mean ROI scrutiny is intensified, and every dollar spent is being interrogated,” she said. “This paralysis happens when marketers are forced to defend long-term brand support in a room demanding short-term visibility and performance.” She added […]
Albanese mocked by entrepreneurs using AI images to fight CGT changes
In addition to his comments in the article, there’s one more thing that didn’t make the article. The Labor Party will be using social listening and research to better understand how people feel about these changes. Will be interesting to see if that leads to policy changes. Advertising veteran Ben Willee, executive director of media […]
A ‘nervous’ advertising market feels the war in the Middle East
Ben Willee, executive director – media and data at Spinach Advertising, said looking at the latest SMI numbers is a bit like checking your bank balance after a long weekend. You already know it’s not going to be good. “The market is back about 5.2% year on year, which on the surface doesn’t look great. […]
What is the simplest way to start using AI in my business without risking data leaks?
Data security is the number one reason small business owners hesitate to adopt AI. For many small business owners, the biggest barrier to adopting AI is not knowing where to start. It is not knowing what happens to their data when they do. Customer records, financial information, internal documents, the fear of feeding sensitive business […]