About

Welcome to Spinach

We’re a full service, thoroughly integrated agency with a unique agency structure and a simplified, proven process.

We champion a new approach called Consentric ThinkingTM.

We combine media, data, analytics, technology and creativity to drive business change and help our clients grow stronger.

Our agency has a high ratio of super-experienced individuals with diverse skills who get to the heart of a problem efficiently, analytically, counterintuitively.

We operate with one P&L to remain truly agnostic and avoid pre-determined thinking that ultimately results in self-serving recommendations.

We’ve created campaigns for brands big and small.

We’ve delivered media efficiencies through superior intelligence, data insights and good old-fashioned trading ability.

We’ve created and curated social campaigns that bring brands to life online. We’ve harnessed technology. We’ve built apps and games.

We’ve produced a variety of projects through our internal digital, video and print studios.

We are, in short, a team of passionate problem solvers who believe in the power of creativity to transform organisations and communities.

And we like to have fun along the way.

Welcome to Spinach

We’re a full service, thoroughly integrated agency with a unique agency structure and a simplified, proven process.

We champion a new approach called Consentric ThinkingTM.

We combine media, data, analytics, technology and creativity to drive business change and help our clients grow stronger.

Our agency has a high ratio of super-experienced individuals with diverse skills who get to the heart of a problem efficiently, analytically, counterintuitively.

We operate with one P&L to remain truly agnostic and avoid pre-determined thinking that ultimately results in self-serving recommendations.

We’ve created campaigns for brands big and small.

We’ve delivered media efficiencies through superior intelligence, data insights and good old-fashioned trading ability.

We’ve created and curated social campaigns that bring brands to life online. We’ve harnessed technology. We’ve built apps and games.

We’ve produced a variety of projects through our internal digital, video and print studios.

We are, in short, a team of passionate problem solvers who believe in the power of creativity to transform organisations and communities.

And we like to have fun along the way.

Consentric ThinkingTM

Technology has changed the way consumers interact with brands. This constant interaction provides a huge amount of data. But how to harness it? How to determine what’s relevant and valuable? How to know what you don’t know?

At Spinach we have created an approach that weaves raw data into something human.

We call it Consentric ThinkingTM.

It puts consumers at the centre of our thinking and focuses on what matters most to them – their preferences, their needs, their loves.

Consentric ThinkingTM begins by asking just four simple questions. They are challenging, revealing and rewarding. They help us gain a deeper and broader understanding of consumer behaviour. They help demystify and analyse large amounts of data. And, ultimately, they help grow business through better ROI.

If you’d like to experience Consentric ThinkingTM at work, we can scale a response to suit your requirements and budget.

Capabilities

creative

Our creative approach is simple - we don’t think ads, we think people. We don’t think about channels, we think about connecting. Everything we create starts with the consumer and how we can make brands more meaningful in their lives.

media

We provide a full media planning and buying service that provides unbiased media solutions. We start by uncovering everything we can about the consumer. Where they live and how they act. Then we provide platform agnostic strategies.

digital

Digital surrounds us. Everything and everyone is connected. No brand can afford to silo digital off from the rest of its marketing efforts. Spinach is truly integrated, so we don’t build “traditional” or “digital” campaigns, we build campaigns for people.

search

Search marketing is constantly evolving, and the way people interact changes by device. More than just providing SEO and SEM as stand-alone services, our Google-certified search team works as part of our integrated offering, ensuring that campaigns perform in every channel.

strategy

Great strategy leads to great creative that produces great results by uncovering insights and truths. Our strategic process starts by asking four simple questions that challenge everything everyone thought they knew.

social

To engage customers effectively, brands need to be available at the times, and in the places, customers want to talk to them. At Spinach, we help our clients leverage owned and paid social media to create meaningful engagement.

production

We’re hardwired to do. We don’t just think up stuff, we make stuff happen. On time and on budget. We have full production capabilities in-house from print, video, digital and experiential.

technology

Technology is changing the way customers interact with brands, and the way brands interact with customers. From touch-point planning, to systems integration, we help bridge the gap that often exists between marketing and IT teams.

brand & design

Ask a group of designers to define design and you’ll probably start a small war. For us it’s about solving an identity, branding or communications problem in the most the most creative way possible.

data & analytics

There’s more to uncovering insights from raw data than just science. From detailed psychographic, demographic and behavioural analysis to day-to-day campaign reporting, we have the experience, platforms, and systems to sort, analyse, make recommendations, and act.

Capabilities