Why brands need to meet inflation with empathy

Woman with shocked expression looking at receipt with groceries in hand

In May, the Australian retail sector recorded its fifth consecutive month of growth, with retail spending experiencing a 10.4 per cent increase over 12 months and a 0.9 per cent increase for the month. It wasn’t all good news, however, as higher prices contributed to the growth, particularly in food retailing and hospitality. With Australia […]

Is digital OOH headed the way of display advertising?

Time Square New York

When programmatic came for digital display, CPMs plummeted. With more agencies trading digital out-of-home programmatically, is the same thing going to happen in the OOH sector? Spinach’s Ben Willee assesses the opportunity and asks what it means for advertisers. I know it sounds ridiculous but once upon a time, we used to ring up sales reps to […]

Ethics and empathy: It’s time to go hard on soft measures

Floating line heart drawing with arms and legs

The four Ps – product, price, place and promotion – have been the strategic marketing pillars of business for longer than even I’ve been in the game. Their use, and attendant monitoring of their progress, create the hard measures on which retailers and brand marketers live and die. Seemingly ‘soft and fluffy’ attributes, such as […]

Is personalisation the new loyalty program?

8 finger prints on different coloured backgrounds

According to KPMG, ‘earn and burn’ loyalty programs are losing their lustre and instead, the way forward is for retailers to pursue personalisation at scale. But this is a circular argument. The irony is you need some sort of loyalty program to generate the data you need to truly personalise your offering and then, maybe, […]

Is now the time to go direct to consumer?

Computer mouse cord shaped into shopping trolley

Of all the habits consumers have established in the past two years, some are more likely to stick than others and the uptick in online shopping is certainly one of them. Even people that were ‘tech fearful’ prior to Covid lockdowns – like my 85-year-old mum – have become more comfortable with the online shopping […]

Ben Willee discusses how the stock market views media companies

Woman looking at statistics on transparent screen

It is financials reporting season, with Seven West Media, Domain, Ooh Media, HT&E and Enero all reporting half-year results over the past two weeks, with Southern Cross Austereo and Nine Entertainment Co to report today also. Spinach general manager and media director, Ben Willee joins the news chat to break down the importance of the reporting period, how the market is perceiving Seven compared to Nine, […]

Key takeaway from half-year results? Focus on consumer trends

Couple shopping in store with hygiene masks on

It was always going to be a volatile earnings season and with Australia’s largest listed retailers revealing their performance in recent weeks, there are some mixed feelings. Brands that successfully surfed 2020’s first wave of Covid-impacted consumer behaviour changes have now learned that was the best and longest ride. These businesses have since had the […]

The ‘reimagined consumer’ and what they mean for your business

Woman with hygiene mask on handing take away paper bag to driver in car

COVID has changed people and their attitude to brands. So what are the changes and how do businesses need to tweak their approach to cater accordingly? Craig Flanders explains. With restrictions lifting across the country and international borders finally re-opening, there’s an overwhelming sense life is starting to return to normal. For marketers, there’s the […]

Retailers, are you ready for the post lockdown onslaught?

Woman pushing another woman holding shopping bags in shopping trolley

Shoppers under lockdown conditions in Australia’s two largest cities developed some serious pent up purchasing intent, with research from creative agency Spinach finding people chomping at the bit to spend on clothing, health & wellbeing as well as skincare, furnishing and appliances. Many, including Kathmandu chief exec Michael Daly, are predicting a wave of “revenge […]