Is now the time to go direct to consumer?
Of all the habits consumers have established in the past two years, some are more likely to stick than others and the uptick in online shopping is certainly one of them. Even people that were ‘tech fearful’ prior to Covid lockdowns – like my 85-year-old mum – have become more comfortable with the online shopping […]
Is Disney+ getting into bed with advertisers a sign we’re reaching peak streaming?
The streaming giants have been bleeding money on content but so long as they were growing, investors didn’t seem to care. With subscriptions starting to level off, the deep pockets of advertisers are looking mighty fine to the streamers. Disney+ is the first to jump but will others soon follow? Ben Willee has some thoughts […]
Ben Willee discusses how the stock market views media companies
It is financials reporting season, with Seven West Media, Domain, Ooh Media, HT&E and Enero all reporting half-year results over the past two weeks, with Southern Cross Austereo and Nine Entertainment Co to report today also. Spinach general manager and media director, Ben Willee joins the news chat to break down the importance of the reporting period, how the market is perceiving Seven compared to Nine, […]
Key takeaway from half-year results? Focus on consumer trends
It was always going to be a volatile earnings season and with Australia’s largest listed retailers revealing their performance in recent weeks, there are some mixed feelings. Brands that successfully surfed 2020’s first wave of Covid-impacted consumer behaviour changes have now learned that was the best and longest ride. These businesses have since had the […]
The ‘reimagined consumer’ and what they mean for your business
COVID has changed people and their attitude to brands. So what are the changes and how do businesses need to tweak their approach to cater accordingly? Craig Flanders explains. With restrictions lifting across the country and international borders finally re-opening, there’s an overwhelming sense life is starting to return to normal. For marketers, there’s the […]
Retailers, are you ready for the post lockdown onslaught?
Shoppers under lockdown conditions in Australia’s two largest cities developed some serious pent up purchasing intent, with research from creative agency Spinach finding people chomping at the bit to spend on clothing, health & wellbeing as well as skincare, furnishing and appliances. Many, including Kathmandu chief exec Michael Daly, are predicting a wave of “revenge […]
‘Revenge spending’ is set to hit the media industry, and now is the time to prepare
Spinach general manager and media director Ben Willee looks at how marketers and their agency partners can navigate the next phase of the COVID journey. As New South Wales emerges from lockdown and those of us south of the border eagerly await for Friday to come, we’re on the precipice of a shift. There is […]
Fear and Greed podcast, where’s ad spending going post lockdowns?
In this episode of the ‘Fear and Greed’ business podcast Adam Lang interviews Ben Willee, Spinach General Manager and Media Director about what’s happening in the world of media and advertising. This week they discuss what’s coming next in the Covid journey and the distinct possibility of consumer ‘revenge spending’. Listen to Ben speak here: […]
Dinner DIY vs. DIFM: Who’s doing the cooking after COVID?
Nicole Miranda from Spinach examines the DIY (do it yourself) and DIFM (do it for me) food scene in Australia amid the seemingly never-ending lockdown. Why it matters Grocery brands are jostling to cater to both the DIY and DIFM consumer, with the new battleground involving retail media and the power of creative, but there […]
Winning medals helps but there’s just one reason why the Japanese games have been an Aussie ratings hit
It’s poised to be the Aussie ratings standout of the year but over in the US, NBCUniversal is talking makegoods. So what did we do right that they didn’t? Ben Willee explains. The Japan Olympics have been fantastic for Australia. What better way to work through lockdown blues than getting fired up about events you […]