The ‘reimagined consumer’ and what they mean for your business
COVID has changed people and their attitude to brands. So what are the changes and how do businesses need to tweak their approach to cater accordingly? Craig Flanders explains. With restrictions lifting across the country and international borders finally re-opening, there’s an overwhelming sense life is starting to return to normal. For marketers, there’s the […]
Retailers, are you ready for the post lockdown onslaught?
Shoppers under lockdown conditions in Australia’s two largest cities developed some serious pent up purchasing intent, with research from creative agency Spinach finding people chomping at the bit to spend on clothing, health & wellbeing as well as skincare, furnishing and appliances. Many, including Kathmandu chief exec Michael Daly, are predicting a wave of “revenge […]
‘Revenge spending’ is set to hit the media industry, and now is the time to prepare
Spinach general manager and media director Ben Willee looks at how marketers and their agency partners can navigate the next phase of the COVID journey. As New South Wales emerges from lockdown and those of us south of the border eagerly await for Friday to come, we’re on the precipice of a shift. There is […]
Fear and Greed podcast, where’s ad spending going post lockdowns?
In this episode of the ‘Fear and Greed’ business podcast Adam Lang interviews Ben Willee, Spinach General Manager and Media Director about what’s happening in the world of media and advertising. This week they discuss what’s coming next in the Covid journey and the distinct possibility of consumer ‘revenge spending’. Listen to Ben speak here: […]
Dinner DIY vs. DIFM: Who’s doing the cooking after COVID?
Nicole Miranda from Spinach examines the DIY (do it yourself) and DIFM (do it for me) food scene in Australia amid the seemingly never-ending lockdown. Why it matters Grocery brands are jostling to cater to both the DIY and DIFM consumer, with the new battleground involving retail media and the power of creative, but there […]
Winning medals helps but there’s just one reason why the Japanese games have been an Aussie ratings hit
It’s poised to be the Aussie ratings standout of the year but over in the US, NBCUniversal is talking makegoods. So what did we do right that they didn’t? Ben Willee explains. The Japan Olympics have been fantastic for Australia. What better way to work through lockdown blues than getting fired up about events you […]
Is convenience the new battleground for supermarkets?
Opening its first Corner Store concept store earlier this year, ALDI followed the trend of Coles and Woolworth’s inner-urban small-scale stores. Is convenience the less recognised but fundamental battleground for supermarket brands? Craig Flanders asks the question. In July, German supermarket brand ALDI opened its first Corner Store concept store in North Sydney to little […]
Hey TV execs, don’t kill overnight TV ratings
Yes, we need a better way to show the full picture of TV viewing but killing overnights isn’t the answer. Spinach general manager and media director Ben Willee suggests an alternative. In a shocking turn of events, earlier this year, Seven West Media MD and CEO James Warburton put the call out to scrap overnight […]
Do big-box retailers need to reinvent themselves to attract Gen Z?
Big-box stores have been around since the 1960s, and like all retail experiences, they have had to evolve. But will the evolution be enough to ensure their appeal to the next generation of consumers? Countless headlines have touted the impact of millennials on retail, and as gen Z comes of age, the question is how […]
Olympics, TV ratings and cookies. Is the end nigh?
In this episode of the ‘Fear and Greed’ business podcast Adam Lang interviews Ben Willee, Spinach General Manager and Media Director about what’s happening in the world of media and advertising. This week they discuss the push by some networks to abolish overnight TV ratings, whether the upcoming Olympics will be a ratings winner or […]