The expert’s guide to EMS
You’re busy running your small business, wearing multiple hats, and juggling a million things. In the whirlwind of daily tasks, it can be easy to overlook something as seemingly simple as email marketing. You might think it’s just for sending out the occasional newsletter, right? Wrong. In reality, email marketing is one of the most […]
How to leverage loyalty data like Woolworths
Personalisation is now a core expectation in Australian retail, with major players setting benchmarks that demand attention from all businesses. Woolworths, via its ubiquitous Everyday Rewards program, stands out as an Australian leader in harnessing extensive customer data to deliver highly personalised shopping experiences. Beyond simply delighting customers, this focus on retention makes sound business […]
How can AI help small businesses read their customers’ minds?
Many SMEs are sitting on a goldmine of customer data: from purchase histories to support conversations but lack the resources to analyse it effectively. How can artificial intelligence level the playing field and help smaller businesses compete with enterprise-level customer insights? Here’s the reality: while Fortune 500 companies have entire teams of data scientists mining […]
Another weak set of radio ratings figures have put the pressure on the existence of Kyle & Jackie O in the Melbourne market.
Ben Willee, Executive Director of Media and Data at Spinach Advertising, talks to Scott Haywood on 2GB Radio’s Money News about the end of ‘Q and A’ and ‘The Project’ and the Kyle & Jackie O Melbourne experiment. Listen to Ben speak here: Check out the podcast here: Ben Willee, Executive Director of Media & […]
Why fastest isn’t always best for online delivery: Lessons from Amazon, Walmart
As consumers, we’ve been conditioned to value ‘the quicker the better’. Driven by the need for instant gratification, we’ve developed an artificial urgency and a love for ultra-fast delivery offerings. In the US, Walmart and Amazon are slogging it out in the ‘who can deliver quicker’ race, with Walmart stating it has delivered 4.4 billion […]
Stop bombarding, start connecting – a retail email intervention
Driving traffic and boosting sales are constant priorities for any major retailer. Email marketing often presents itself as a cost-effective and immediate solution. However, the frequency of your email deployments warrants careful consideration. While an email seems like a cheap and easy way to get click-throughs to your website, is your multiple-times-a-week email blast doing […]
Advertising market cuts through the turbulence
“Well, knock me over with a CPM,” said Ben Willee, executive director of media and data at Spinach. “Against all odds and every LinkedIn prophet of doom, the Australian ad market has actually grown in the first four months of 2025. “And no, this isn’t just a sugar hit from politicians yelling at each other […]
Winning the rugby rights nudges Nine ahead in the sports broadcast race
Ben Willee, executive director of media and data at Spinach, said the tournaments will attract huge audiences, benefiting both the TV network and advertisers. “It’s a big win for Nine and Stan sport, especially the 2027 Men’s Rugby World Cup, because it’s about more than just ratings,” he told AdNews. “It’s about making a statement […]
The second Women’s State of Origin match outrated the AFL’s Thursday night offering, helping again to put women’s sport on the broadcasting map.
Ben Willee, Executive Director of Media and Data at Spinach Advertising, talks to Deborah Knight on 2GB Radio’s Money News about the Nine Group and the changes to their Radio structure, winning the broadcast rights to the Rugby World Cup and the Women’s State of Origin out-rating the AFL. Listen to Ben speak here: Check […]
It’ll take teamwork to make the new media dream work
It’s going to take a mindset shift from protectionism to partnership to save Australian media companies. Ben Willee, executive director of media and data at advertising agency Spinach, explains. Australian publishers are like the Wallabies – plenty of talent, plenty of heart, but always one step behind when it comes to working as a team. […]