The simple way to handle complex privacy laws
New data privacy regulations are landing with tight deadlines, leaving businesses scrambling for practical solutions. While legal teams focus on interpretation, operations teams need actionable strategies that work in the real world. Dynamic Business brought together privacy law specialists, compliance consultants, and business leaders who’ve successfully implemented rapid privacy transformations to discuss what actually works. […]
The third browser war: The fight that’s set to rewrite the rules of digital advertising
A new battlefield is being drawn at the heart of the internet. The humble web browser, for years a largely unexciting piece of software, is once again the epicentre of a technological arms race. This time, the insurgents are not merely offering a faster or more user-friendly interface, but a fundamental reimagining of how we […]
What do repeat customers really want that most businesses miss?
We’ve all been there. Celebrating that first sale, only to watch the customer disappear into the void of endless shopping options. So what’s the secret sauce that keeps them coming back? Dynamic Retail posed this million-dollar question to our panel of retail and marketing experts to weigh in on the age-old challenge of turning one-time […]
The expert’s guide to EMS
You’re busy running your small business, wearing multiple hats, and juggling a million things. In the whirlwind of daily tasks, it can be easy to overlook something as seemingly simple as email marketing. You might think it’s just for sending out the occasional newsletter, right? Wrong. In reality, email marketing is one of the most […]
How to leverage loyalty data like Woolworths
Personalisation is now a core expectation in Australian retail, with major players setting benchmarks that demand attention from all businesses. Woolworths, via its ubiquitous Everyday Rewards program, stands out as an Australian leader in harnessing extensive customer data to deliver highly personalised shopping experiences. Beyond simply delighting customers, this focus on retention makes sound business […]
How can AI help small businesses read their customers’ minds?
Many SMEs are sitting on a goldmine of customer data: from purchase histories to support conversations but lack the resources to analyse it effectively. How can artificial intelligence level the playing field and help smaller businesses compete with enterprise-level customer insights? Here’s the reality: while Fortune 500 companies have entire teams of data scientists mining […]
Another weak set of radio ratings figures have put the pressure on the existence of Kyle & Jackie O in the Melbourne market.
Ben Willee, Executive Director of Media and Data at Spinach Advertising, talks to Scott Haywood on 2GB Radio’s Money News about the end of ‘Q and A’ and ‘The Project’ and the Kyle & Jackie O Melbourne experiment. Listen to Ben speak here: Check out the podcast here: Ben Willee, Executive Director of Media & […]
Why fastest isn’t always best for online delivery: Lessons from Amazon, Walmart
As consumers, we’ve been conditioned to value ‘the quicker the better’. Driven by the need for instant gratification, we’ve developed an artificial urgency and a love for ultra-fast delivery offerings. In the US, Walmart and Amazon are slogging it out in the ‘who can deliver quicker’ race, with Walmart stating it has delivered 4.4 billion […]
Stop bombarding, start connecting – a retail email intervention
Driving traffic and boosting sales are constant priorities for any major retailer. Email marketing often presents itself as a cost-effective and immediate solution. However, the frequency of your email deployments warrants careful consideration. While an email seems like a cheap and easy way to get click-throughs to your website, is your multiple-times-a-week email blast doing […]
Advertising market cuts through the turbulence
“Well, knock me over with a CPM,” said Ben Willee, executive director of media and data at Spinach. “Against all odds and every LinkedIn prophet of doom, the Australian ad market has actually grown in the first four months of 2025. “And no, this isn’t just a sugar hit from politicians yelling at each other […]