Another weak set of radio ratings figures have put the pressure on the existence of Kyle & Jackie O in the Melbourne market.
Ben Willee, Executive Director of Media and Data at Spinach Advertising, talks to Scott Haywood on 2GB Radio’s Money News about the end of ‘Q and A’ and ‘The Project’ and the Kyle & Jackie O Melbourne experiment. Listen to Ben speak here: Check out the podcast here: Ben Willee, Executive Director of Media & […]
Why fastest isn’t always best for online delivery: Lessons from Amazon, Walmart
As consumers, we’ve been conditioned to value ‘the quicker the better’. Driven by the need for instant gratification, we’ve developed an artificial urgency and a love for ultra-fast delivery offerings. In the US, Walmart and Amazon are slogging it out in the ‘who can deliver quicker’ race, with Walmart stating it has delivered 4.4 billion […]
Stop bombarding, start connecting – a retail email intervention
Driving traffic and boosting sales are constant priorities for any major retailer. Email marketing often presents itself as a cost-effective and immediate solution. However, the frequency of your email deployments warrants careful consideration. While an email seems like a cheap and easy way to get click-throughs to your website, is your multiple-times-a-week email blast doing […]
Advertising market cuts through the turbulence
“Well, knock me over with a CPM,” said Ben Willee, executive director of media and data at Spinach. “Against all odds and every LinkedIn prophet of doom, the Australian ad market has actually grown in the first four months of 2025. “And no, this isn’t just a sugar hit from politicians yelling at each other […]
Winning the rugby rights nudges Nine ahead in the sports broadcast race
Ben Willee, executive director of media and data at Spinach, said the tournaments will attract huge audiences, benefiting both the TV network and advertisers. “It’s a big win for Nine and Stan sport, especially the 2027 Men’s Rugby World Cup, because it’s about more than just ratings,” he told AdNews. “It’s about making a statement […]
The second Women’s State of Origin match outrated the AFL’s Thursday night offering, helping again to put women’s sport on the broadcasting map.
Ben Willee, Executive Director of Media and Data at Spinach Advertising, talks to Deborah Knight on 2GB Radio’s Money News about the Nine Group and the changes to their Radio structure, winning the broadcast rights to the Rugby World Cup and the Women’s State of Origin out-rating the AFL. Listen to Ben speak here: Check […]
It’ll take teamwork to make the new media dream work
It’s going to take a mindset shift from protectionism to partnership to save Australian media companies. Ben Willee, executive director of media and data at advertising agency Spinach, explains. Australian publishers are like the Wallabies – plenty of talent, plenty of heart, but always one step behind when it comes to working as a team. […]
Is selling the soul of your brand to AI worth it?
Not if your customer is a living, breathing, emotion-filled person. Our ECD Dom Megna looks at the right and wrong uses of AI in your retail creative. When it comes to AI in your creative, the temptation to go there is so great. Just the potential of the thing. It’s hypnotising. As a copywriter and […]
What to learn from Bunnings’ move into Australia’s $3bn retail media market
With the power to unlock revenue growth beyond sales, retail media is rapidly evolving into a multi-billion-dollar sector. The monetisation of retail assets has come a long way since department stores like Myer and David Jones first sold physical space within their stores. Starting with catalogues and evolving into multiplatform media offerings, Woolworths and Coles […]
Media agencies: Google ensures ‘dominance’ with cookies backflip
Google, in what’s becoming a tradition, has reneged on its decision to phase out third-party cookies in Chrome, sparking a swift reaction from Australia’s media and advertising sector, which has been preparing for the change for some time. The world’s biggest collector of digital advertising dollars has decided to keep offering users the choice to […]