Publicis Groupe’s data play: A race to the top in the age of agency consolidation
The Publicis acquisition of data platform Lotame is the clearest indication yet that agencies are no longer just looking at data as a supporting element of media buying and targeting but as a core asset that must be deeply integrated into their business models. The bold move by Publicis to acquire Lotame will give the […]
Marketers reveal their top trends for 2025: AI, community, experiential stores
The retail marketing landscape is more dynamic than ever, so understanding which trends are worth pursuing – both from the consumer’s and the business’s perspective – and which ones are just noise, will be critical to achieving growth in the year ahead. “If I were to lay a one-way bet, continued commercial pressures and shrinking […]
Tag management: The unsung hero of data-driven retail marketing
Data is the lifeblood of successful retail marketing. But collecting and managing that data effectively can be a daunting task, especially with the increasing complexity of online platforms and the growing emphasis on consumer privacy. This is where tag management steps, ensuring retailers capture the right data, optimise website performance, and ultimately, drive meaningful insights. […]
What does the future hold for Australian department stores?
Australia’s department stores are at a crossroads. Once the go-to for everything from fashion to homewares, they’re now struggling to stay relevant in a world of online shopping, specialty retailers, and shifting consumer habits. Competition has never been more fierce and while data from the Australian Bureau of Statistics showed an uptick in department-store sales […]
Election year advertising might be something that makes you switch off, but the revenue streams are addictive for the media giants.
Ben Willee, Executive Director of Media and Data at Spinach Advertising, talks to Deborah Knight on 2GB Radio’s Money News, about election advertising, DAZN’s new owners and a big rumor around a potential Nine Radio selloff. Listen to Ben speak here: Check out the podcast here: Ben Willee, General Manager and Media Director for Spinach […]
Stand-alone vs embedded CDPs: What’s best for retailers in 2025?
As more businesses come to grips with the data they are collecting, storing and analysing, the Customer Data Platform Institute has found the way customer data platforms or CDPs are being integrated into broader customer-facing systems is evolving. For retailers, this raises a pressing question: Do you still need a stand-alone CDP, or can a […]
The changes don’t stop in the Australian media landscape, with a shakeup for regional newsrooms and rights to the EPL potentially on the move
Ben Willee, Executive Director of Media and Data at Spinach Advertising, welcomes in the New Year as he talks to Deborah Knight on 2GB Radio’s Money News, about Nine’s cut to regional newsrooms, subscription models in journalism, Optus selling the EPL rights to Nine and more. Listen to Ben speak here: Check out the podcast […]
How to enhance customer experience and build team expertise for your small business in 2025
For small businesses, January is often a quieter month, offering a rare opportunity to reflect on the past year and prepare for the next. Whether you’re a service provider, café owner, or run an e-commerce business, improving your customer experience (CX) and upskilling your team can set the tone for a successful 2025. Here are […]
New year, new goals for retailers: Elevating CX and team expertise in 2025
As the dust settles on the holiday season, January provides retailers with a valuable opportunity to turn insights from the holiday rush into actionable improvements. With Valentine’s Day and Easter still weeks away, now is the perfect time to enhance the customer experience (CX) and invest in training your team for the year ahead. Customer […]
Perspective – Advertising is like riding a high-speed rollercoaster missing half the track
Back in 2020, I gazed into my crystal ball to see what 2021 would bring. Preparing to do it all over again this year, I dug up my comments to see if any still held. It seems everything and nothing has changed in the past four years. Advertising is less like an industry and more like […]