Is selling the soul of your brand to AI worth it?
Not if your customer is a living, breathing, emotion-filled person. Our ECD Dom Megna looks at the right and wrong uses of AI in your retail creative. When it comes to AI in your creative, the temptation to go there is so great. Just the potential of the thing. It’s hypnotising. As a copywriter and […]
What to learn from Bunnings’ move into Australia’s $3bn retail media market
With the power to unlock revenue growth beyond sales, retail media is rapidly evolving into a multi-billion-dollar sector. The monetisation of retail assets has come a long way since department stores like Myer and David Jones first sold physical space within their stores. Starting with catalogues and evolving into multiplatform media offerings, Woolworths and Coles […]
Media agencies: Google ensures ‘dominance’ with cookies backflip
Google, in what’s becoming a tradition, has reneged on its decision to phase out third-party cookies in Chrome, sparking a swift reaction from Australia’s media and advertising sector, which has been preparing for the change for some time. The world’s biggest collector of digital advertising dollars has decided to keep offering users the choice to […]
Are you getting your money’s worth? How to measure MarTech ROI
Marketing technology (MarTech) is no longer a “nice-to-have”; it’s essential for small businesses to compete. From social media tools to email marketing platforms, the options can feel endless. But are these tools really delivering value? It’s a fair question. You’re running a business, not a tech experiment. Why Measuring MarTech ROI Matters: For small businesses, […]
Yet another streamer has entered the Australian market, with Max aiming to be profitable within the next 2-3 years.
Ben Willee, Executive Director of Media and Data at Spinach Advertising, discusses with Deborah Knight on 2GB Radio’s Money News, the new streaming service Max, the sales of Foxtel and Domain and more. Listen to Ben speak here: Check out the podcast here: Ben Willee, Executive Director of Media & Data for Spinach Advertising Or […]
Unlocking customer data: The SME-friendly tools that deliver big results
You started your small business because you’re passionate about what you do, and you’re great at it. But in today’s world, passion and skill are only part of the equation. To truly thrive, you need to understand your customers – deeply. We’re not just talking about knowing their names but truly grasping their needs, preferences, […]
With Sam Pang launching a new show on the TV airwaves this week, are we about to see a new era of late-night talk shows?
Ben Willee, Executive Director of Media and Data at Spinach Advertising, talks to Deborah Knight on 2GB Radio’s Money News about Sam Pang’s new show, a new revenue stream for Nine, and Meta removing it’s fact checkers on the cusp of the Federal Election campaign, plus more. Listen to Ben speak here: Check out the […]
Publicis Groupe’s data play: A race to the top in the age of agency consolidation
The Publicis acquisition of data platform Lotame is the clearest indication yet that agencies are no longer just looking at data as a supporting element of media buying and targeting but as a core asset that must be deeply integrated into their business models. The bold move by Publicis to acquire Lotame will give the […]
Marketers reveal their top trends for 2025: AI, community, experiential stores
The retail marketing landscape is more dynamic than ever, so understanding which trends are worth pursuing – both from the consumer’s and the business’s perspective – and which ones are just noise, will be critical to achieving growth in the year ahead. “If I were to lay a one-way bet, continued commercial pressures and shrinking […]
Tag management: The unsung hero of data-driven retail marketing
Data is the lifeblood of successful retail marketing. But collecting and managing that data effectively can be a daunting task, especially with the increasing complexity of online platforms and the growing emphasis on consumer privacy. This is where tag management steps, ensuring retailers capture the right data, optimise website performance, and ultimately, drive meaningful insights. […]