What does the future hold for Australian department stores?
Australia’s department stores are at a crossroads. Once the go-to for everything from fashion to homewares, they’re now struggling to stay relevant in a world of online shopping, specialty retailers, and shifting consumer habits. Competition has never been more fierce and while data from the Australian Bureau of Statistics showed an uptick in department-store sales […]
Election year advertising might be something that makes you switch off, but the revenue streams are addictive for the media giants.
Ben Willee, Executive Director of Media and Data at Spinach Advertising, talks to Deborah Knight on 2GB Radio’s Money News, about election advertising, DAZN’s new owners and a big rumor around a potential Nine Radio selloff. Listen to Ben speak here: Check out the podcast here: Ben Willee, General Manager and Media Director for Spinach […]
Stand-alone vs embedded CDPs: What’s best for retailers in 2025?
As more businesses come to grips with the data they are collecting, storing and analysing, the Customer Data Platform Institute has found the way customer data platforms or CDPs are being integrated into broader customer-facing systems is evolving. For retailers, this raises a pressing question: Do you still need a stand-alone CDP, or can a […]
The changes don’t stop in the Australian media landscape, with a shakeup for regional newsrooms and rights to the EPL potentially on the move
Ben Willee, Executive Director of Media and Data at Spinach Advertising, welcomes in the New Year as he talks to Deborah Knight on 2GB Radio’s Money News, about Nine’s cut to regional newsrooms, subscription models in journalism, Optus selling the EPL rights to Nine and more. Listen to Ben speak here: Check out the podcast […]
How to enhance customer experience and build team expertise for your small business in 2025
For small businesses, January is often a quieter month, offering a rare opportunity to reflect on the past year and prepare for the next. Whether you’re a service provider, café owner, or run an e-commerce business, improving your customer experience (CX) and upskilling your team can set the tone for a successful 2025. Here are […]
New year, new goals for retailers: Elevating CX and team expertise in 2025
As the dust settles on the holiday season, January provides retailers with a valuable opportunity to turn insights from the holiday rush into actionable improvements. With Valentine’s Day and Easter still weeks away, now is the perfect time to enhance the customer experience (CX) and invest in training your team for the year ahead. Customer […]
Perspective – Advertising is like riding a high-speed rollercoaster missing half the track
Back in 2020, I gazed into my crystal ball to see what 2021 would bring. Preparing to do it all over again this year, I dug up my comments to see if any still held. It seems everything and nothing has changed in the past four years. Advertising is less like an industry and more like […]
How retailers can thrive amid inflation: Strategies for the holiday season
As we approach the busiest time in the retail calendar year, one question looms: How can retailers revive sales in a landscape of unstable inflation and changing consumer habits? The latest Consumer Price Index (CPI) figures show inflation has fallen to within the RBA’s target band at 2.8 per cent – the lowest in 3.5 years. This […]
There’s no such thing as a Meta full-funnel strategy
It will be no surprise to you, dear reader, that agencies can be self-serving. Creative agencies want clients to make big ads, digital agencies want clients to build websites or apps and media agencies want clients to spend on programmatic. I get it, it’s tough out there so agencies are doing anything they can to […]
Is EDLP a better strategy during tough times?
The results are in and brands like Kmart and Officeworks are demonstrating that everyday low prices (EDLP) are one way to stay afloat through a retail recession. Nicole Miranda explains. With claims Australia has been in a retail recession for 18 months, year-end result headlines are spruiking a consistent storyline of net profit losses – […]