Google can teach us about harnessing the power of owned media
Google’s use of its owned media channels sets the bar for brands looking to utilise their own assets. General manager and media director for Spinach, Ben Willee, explains. Imagine for a second your brand is Google. Your owned media assets including YouTube and Google Search attract almost 20 million Aussies, according to Nielsen, as they […]
Who saw this coming? Netflix goes linear
Netflix continues its track record of challenging the status quo by dabbling in linear TV. But what does this say about the good old linear model? Key points: My Takeout: Mixing wines may be a mistake, but old and new wisdom mix admirably. At least, that’s the message Netflix is sending with its foray into […]
What happens now that the gloss of online shopping has lost its shine?
By now, we’ve all heard the statistics. Covid has increased online shopping exponentially, accelerating a trend that was already on the rise. But this increase in e-commerce reliance has not been without its drawbacks for consumers. Namely, the impact on delivery services such as Australia Post and the ongoing delays for parcel arrivals. Wondering where […]
Is retail through the worst of the pandemic pain?
As Melburnians emerged from 110 days of lockdown, pent-up demand saw retailers in the state get a welcome boost. Reportedly, about 10,000 shoppers passed through the doors of Kmart’s late-night Melbourne stores in just six hours. It was a relief and an encouraging sign that there was light at the end of the recession tunnel. […]
Why now is the time to stop doing things as we have always done
It’s been widely reported that COVID has shifted consumer behaviour but what about marketers? Spinach’s Ben Willee explains why now is the perfect time to review your marketing strategies. In most organisations, decisions are based on some type of risk/reward analysis. Is the potential gain enough to outweigh the risk of failure? The challenge for […]
Here’s how ‘value’ has changed for customers since Covid
Covid-19 cases continue to fluctuate in different parts of the world, with some cities reinstating restrictions amid a new wave of infections, while others are hoping to emerge from prolonged lockdowns after finally getting the spread under control. Due to the unstable situation, we can expect to see adverse economic conditions for months to come. […]
Is data the new oil?
Ben Willee, our General Manager and Media Director, returns to the mic on the ‘Fear and Greed’ business podcast with Sean Aylmer. Tune in to hear Ben talk about the state of the current advertising market, adtech, TV Upfronts and how data is becoming the new oil. Listen to Ben speak here: Listen to the […]
Big data versus bad data: Here’s why we’re not in the midst of a subprime data crisis
According to LinkedIn’s Peter Weinberg, marketers are facing a data crisis that’s got a whole lot in common with America’s subprime mortgage crisis. You know, the one from that movie with Ryan Gosling, The Big Short. But Weinberg is missing one crucial detail in his argument. Key points: My Takeout: Do marketers have a toxic […]
Why offline advertising still matters
You may sell your products and services online – and indeed many more brands are doing so now – but successful retail brands are built offline. There’s no question that Covid-19 has accelerated the adoption of online shopping. Some are calling it a seismic shift, and for good reason. However, just because every man and […]
Media v Tech giants. It’s game on.
Ben Willee, our General Manager and Media Director, returns to mic on the ‘Fear and Greed’ business podcast with Sean Aylmer. Tune in to hear Ben explain his take on the ongoing battle between media companies and tech giants, why Cricket Australia is padding up against Nine and Seven over broadcast rights, plus Ben’s quick […]