Nine Entertainment has a pot of cash to play with after its sale of online property platform Domain, but will they make a move?
Ben Willee, Executive Director of Media and Data at Spinach Advertising, talks to Evan Lucus on 2GB Radio’s Money News about Nine Entertainment’s potential investment and acquisition plans. Listen to Ben speak here: Check out the podcast here: Ben Willee, Executive Director of Media & Data for Spinach Advertising Or read the transcript: Evan Lucas […]
YouTube banned for under 16’s, Google fights back
Ben Willee, Executive Director – Media and Data at Spinach Advertising, talks to Tim Burrows and Viv Kelly on ABC Radio National’s Medialand about YouTube’s reaction to the impending under 16’s ban. Listen to Ben speak here: Check out the podcast here: MediaLand: YouTube banned, Google fights back and is Bondi Rescue shelved?
From brand promise to shop floor: Empowering frontline staff to drive success
Operational excellence is a consistent rallying cry across retail organisations, with businesses focused on empowering front-line workers to deliver on the brand promise. But success comes only when an inside-out approach to strategy translates into every employee being equipped with the right tools, and coached and trusted to deliver the brand intent in meaningful actions […]
Advertising market still cautious but consumers starting to feel better
Ben Willee, executive director of media and data at Spinach, pointed to the ANZ Roy Morgan Consumer Confidence index, up 3.9 points to a thoroughly mediocre 90.6. “In economic terms, this is basically the equivalent of someone saying, ‘Well, things aren’t quite on fire anymore’. “Apparently, we’re all feeling a bit chirpier thanks to lower […]
Another weak set of radio ratings figures have put the pressure on the existence of Kyle & Jackie O in the Melbourne market.
Ben Willee, Executive Director of Media and Data at Spinach Advertising, talks to Scott Haywood on 2GB Radio’s Money News about the end of ‘Q and A’ and ‘The Project’ and the Kyle & Jackie O Melbourne experiment. Listen to Ben speak here: Check out the podcast here: Ben Willee, Executive Director of Media & […]
Why fastest isn’t always best for online delivery: Lessons from Amazon, Walmart
As consumers, we’ve been conditioned to value ‘the quicker the better’. Driven by the need for instant gratification, we’ve developed an artificial urgency and a love for ultra-fast delivery offerings. In the US, Walmart and Amazon are slogging it out in the ‘who can deliver quicker’ race, with Walmart stating it has delivered 4.4 billion […]
Advertising market cuts through the turbulence
“Well, knock me over with a CPM,” said Ben Willee, executive director of media and data at Spinach. “Against all odds and every LinkedIn prophet of doom, the Australian ad market has actually grown in the first four months of 2025. “And no, this isn’t just a sugar hit from politicians yelling at each other […]
Winning the rugby rights nudges Nine ahead in the sports broadcast race
Ben Willee, executive director of media and data at Spinach, said the tournaments will attract huge audiences, benefiting both the TV network and advertisers. “It’s a big win for Nine and Stan sport, especially the 2027 Men’s Rugby World Cup, because it’s about more than just ratings,” he told AdNews. “It’s about making a statement […]
The second Women’s State of Origin match outrated the AFL’s Thursday night offering, helping again to put women’s sport on the broadcasting map.
Ben Willee, Executive Director of Media and Data at Spinach Advertising, talks to Deborah Knight on 2GB Radio’s Money News about the Nine Group and the changes to their Radio structure, winning the broadcast rights to the Rugby World Cup and the Women’s State of Origin out-rating the AFL. Listen to Ben speak here: Check […]
It’ll take teamwork to make the new media dream work
It’s going to take a mindset shift from protectionism to partnership to save Australian media companies. Ben Willee, executive director of media and data at advertising agency Spinach, explains. Australian publishers are like the Wallabies – plenty of talent, plenty of heart, but always one step behind when it comes to working as a team. […]