Revitalising a trusted homebuilder brand 

For more than 30 years, Homebuyers Centre has assisted thousands of Victorians and West Australians buy their first home. A lot has changed in 30 years, but the Brand Identity was stuck in the 1990s and didn’t resonate with the current audience.

We conducted a full audit and evaluation of the Homebuyers Centre brand. This led to the development of a refreshed brand strategy, visual identity, modernised brandmark and communications platform that paid homage to the brand’s heritage whilst appealing to first home buyers.