As ‘Australia’s biggest’, Drummond Golf is dedicated to bringing people together through golf.
An advertising campaign that’s more like a love letter to golf, it captures the passion, the challenge, the camaraderie, the joy and sometimes the frustration of this addictive sport.
The scenes were shot on public access courses around Australia and feature local golfers who regularly walk their fairways.
‘For the love of golf’ is led by a lead 60 second commercial and multiple 30, 15 and 6 sec executions that communicate specific Drummond Golf services and sales events through a variety of traditional and social channels.
The Drummond Club is Australia’s biggest golf loyalty program. By diving deep into the Drummond Club data and utilising 3rd party data sources we were able to ensure highly cost-effective audience delivery in multiple addressable mediums. This meant more people viewed our ads and more people took to the fairways with product purchased from Drummond Golf.