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Innovatively engineered cookware that enables people with a real passion for cooking to become chefs in their own home.
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Meyer Cookware, Australia’s leading cookware manufacturer, gave us the challenge of strategically separating their four major brands to achieve the most efficient and effective market coverage.
By first combining existing market intelligence, and then commissioning bespoke segmentation research, we were able to identify the different types of home cooks and match the brands to the most relevant and leverageable cooking style for them.
We then conceptualised a distinctive brand story and identity for each brand to drive communications across all touchpoints.
Innovatively engineered cookware that enables people with a real passion for cooking to become chefs in their own home.
Dependable cookware for pragmatic parents whose main cooking need is to get a meal on the table.
Cookware designed for health conscious cooks with a unique technology that offers real health benefits.
Stylish, Italian designed cookware for those who want their cookware to look as good as it cooks.
Spinach acknowledges the Wurundjeri people of the Kulin Nation as the traditional owners of the land on which we work and we pay our respects to their Elders past, present and emerging.
We also welcome all gender expressions, all races and ethnicities, nationalities, abilities, beliefs and identities.
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