Oliver Footwear make hard working work boots with advanced comfort technology built in. To communicate their comfort expertise, we created a new brand platform called ‘Love your feet more’.
The platform was launched with a comedic TV commercial that showed how wearing Oliver boots feel as comfy as your favourite slippers.
‘Love your feet more’ has become a long-standing brand platform and guiding tenet. It’s even the title of a book that documents the Oliver family’s 125 history in Ballarat.