Commenting on the latest dip in jobs in the media agencies, our Executive Director – Media and Data Ben Willee said the situation is more evolution than revolution.
“Evolution in advertising is like upgrading from a flip phone to a smartphone,” said Ben Willee, Spinach’s executive director of media and data.
“It’s uncomfortable, a few familiar things disappear, and everyone complains for a while, but you’re not going back once you’ve seen what’s possible.
“What we’re seeing now isn’t a disaster; it’s the industry shedding skin, messy and a bit confronting, but necessary if it wants to keep up.
“Change in this business isn’t a strategy, it’s oxygen, and the real risk isn’t evolving, it’s doing it so cautiously that you end up perfectly built for a world that no longer exists.”
