The retail marketing landscape is more dynamic than ever, so understanding which trends are worth pursuing – both from the consumer’s and the business’s perspective – and which ones are just noise, will be critical to achieving growth in the year ahead.
“If I were to lay a one-way bet, continued commercial pressures and shrinking marketing budgets will remain in 2025,” Nicole Miranda, director of client services at advertising agency Spinach, told Inside Retail.
In this challenging environment, marketers will need to deliver bigger returns on less investment.
“Demonstrating the critical role marketing plays in driving business growth will continue to be a priority while marketers juggle bigger strategic imperatives such as sustainability, ethical sourcing, new technology and innovation,” Miranda added.
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Marketers reveal their top trends for 2025: AI, community, experiential stores
