Spinach adds former CHEP creative as ECD

Dom Megna

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Spinach has added former CHEP creative Dom Megna as the Melbourne-based agency’s new ECD, effective immediately.

Megna joins the agency from his most recent role, working client-side as head of brand and creativity at funeral industry start-up, Bare Cremation, after more than two decades of agency experience.

Prior to Bare, he had spent 15 years at Clemenger Group’s CHEP, departing the agency in September 2021 for the Bare role.

At Spinach, Megna will work alongside co-founder and chief creative officer Frank Morabito to lead creative output for the integrated agency, whose client portfolio includes Jalna Dairy Foods, Drummond GolfGeeks2U, Bushman Repellent, Mr Chen’s and Homebuyers Centre.

Morabito said: “Dom is a respected creative leader and a proven brand builder. He has a great deal of experience working on big brands across a range of different categories and perfectly complements our team and culture.”

During Megna’s time at CHEP he lead a team of over 20 creatives across brands including Village Roadshow, Bakers Delight, Foxtel, GE and Fox Footy, eventually leading the Mazda account.

Of his appointment, Megna said: “This role is close to my heart. Frank was my first mentor. I turned up at his desk with a tatty folio during Spinach’s early months and his guidance was everything in landing me my first gig. To come back after all this time and help Frank and the Spinach team forge a new age is something I take personally.

“The agency’s combination of vast experience and infectious enthusiasm is unique. That attitude, along with having our media team sitting next to us is exactly how I want to work.”

Morabito added: “Dom is a prolific writer and brand thinker who has done extraordinary things, one of which was somehow finding the time to complete an MBA. He’s a creative with a passion to get deep into a client’s business and look for ways to make a real impact.”


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