Spinach creates ‘Reddy for whatever you’re ready for’ campaign for Reddy Express
Integrated Melbourne agency Spinach has created a campaign that showcases the convenience credentials of Reddy Express as the brand continues its transition from Coles Express. The rollout of the Reddy Express brand began last year and now, with most of the more than 670 stores across Australia rebranded, the campaign positions Reddy Express as the best […]
Spinach under new management as founders step aside
The founders of independent agency Spinach have stepped aside after 25 years and appointed a managing director and two executive directors to run the agency. Director of client services Nicole Miranda, a former head of marketing at Liquorland, is managing director, general manager Ben Willee is executive director of media and data, and Dom Megna, […]
ACF campaign is featured in MediaWeek’s Ad Placement of the Month
Mediaweek’s Ad Placement of the Month examines submissions of creative and clever placements over the past few weeks. June has seen agencies use a diverse array of channels – from OOH to fun activations and thought-provoking campaigns – to get the word out about their client’s projects and products. Spinach – Demolition of Icons for […]
We’re excited to welcome Digital Balance to the Spinach Group
Today, we’re excited to announce the acquisition of Digital Balance, a leading digital analytics and optimisation consultancy. In an increasingly complex data landscape Digital Balance helps brands unlock the value of their data and drive deeper customer engagement and business growth. Digital Balance provides a range of services including support and training across MarTech enablement […]
Dom Megna on Being Innately Curious but Not Innately Creative
Dom Megna, ECD for Melbourne based independent agency Spinach Advertising talks being a copywriter at age 12. Dom Megna is an old ad nerd and executive creative director of Melbourne indie Spinach Advertising. After stints at Grey Worldwide and BADJAR, Dom spent 15 years at CHE Proximity, the last 10 as creative director. After completing […]
Spinach adds former CHEP creative as ECD
Spinach has added former CHEP creative Dom Megna as the Melbourne-based agency’s new ECD, effective immediately. Megna joins the agency from his most recent role, working client-side as head of brand and creativity at funeral industry start-up, Bare Cremation, after more than two decades of agency experience. Prior to Bare, he had spent 15 years […]
Spinach and guests attend motivating Business Chicks breakfast with Lisa Wilkinson
This month, Spinach hosted clients and guests at the Business Chicks Breakfast, a long-awaited networking event, the first in some time due to Covid. Spinach clients and guests from Transurban, Juno Labs, Home Buyers Centre and Viva Energy came together to hear from journalist and TV presenter Lisa Wilkinson as she celebrated the launch of her […]
Spinach bolsters retail credentials with appointment of Nicole Miranda, Director of Client Services
Full-service agency Spinach has today announced the appointment of Nicole Miranda, Director of Client Services. Nicole joins the business with extensive retail experience including a five-year stint as Head of Marketing for Coles Liquorland. Prior to moving client-side, she held a number of agency roles with businesses including JWT where she was Director of Retail, […]