Is data the new oil?

Digital Oil Drill

Ben Willee, our General Manager and Media Director, returns to the mic on the ‘Fear and Greed’ business podcast with Sean Aylmer. Tune in to hear Ben talk about the state of the current advertising market, adtech, TV Upfronts and how data is becoming the new oil.

Listen to Ben speak here:

 

Listen to the full podcast episode here:

Fear and Greed – Is data the new oil?

Ben Willee

Over a 20-year career Ben has worked in some of the biggest media agencies in the UK and Australia. As General Manager and Media Director, Ben optimises our fully integrated, no silo approach.