Geeks2U releases first campaign since Officeworks acquisition via Spinach

Cat sits on laptop causing computer malfunction

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On-site tech support company Geeks2U has released its first campaign since being acquired by Officeworks in 2019, as well as a new brand identity.

The campaign by Spinach shows Geeks2U as the solution to everyday tech problems, from printer problems to a cat sitting on a laptop.

In the 30-second spot titled ‘Problem Solved’, various tech problems are solved by contacting Geeks2U.

Officeworks chief operating officer, Michael Howard, said: “The Geeks2U business has become an integral part of our customer service offering since the acquisition in 2019. Bringing Geeks2U together with Officeworks means we are uniquely placed to meet the needs and wants of our customers. The new brand identity is an important part of the evolution of Geeks2U and we’re confident that it will resonate with both our existing and new customers as we continue to drive the growth of the business.”

Brand agency Principals, creative director, Martin Hopkins added: “The new Geeks2U brand seeks to better reflect the growth and success of the business and its relationship with Officeworks. To demonstrate this, the identities share core elements, allowing independence and an ability to work seamlessly alongside each other. The result is a contemporary, digitally-fit brand identity that proudly sits side by side with Officeworks.”

Spinach co-founder and executive creative director, Frank Morabito, commented: “We felt great chemistry with the Geeks2U team right from the start and that is evident in the work we’ve been able to bring to life despite ongoing lockdowns. This campaign is a fun take on the challenges and frustrations so many of us face in our day to day lives dealing with technology.”

The campaign launched on 3 October, and will be on TV, radio, online video and social.


Brand Agency & Website: Principals
Creative Agency: Spinach
Media Agency: Initiative
Social & Digital Agency: Reprise


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