Homebuyers Centre ‘ready when you are’ brand campaign

Woman dancing at housewarming party

Targeting young first homebuyers who may not realise they are ready to enter the property market. Integrated agency Spinach has created an all-new contemporary brand platform for Homebuyers Centre targeting young first homebuyers who may not realise they are ready to enter the property market. Homebuyers Centre group marketing manager WA, Libby Alcock, said for […]

Spinach refreshes Black Swan dip brand with new creative, ‘Swan Dive In’

Swan dive in woman diving

Melbourne-based integrated agency Spinach has been appointed by food manufacturer Monde Nissin to lead a brand relaunch for its Black Swan dips, following a competitive pitch. The agency was tasked with developing the campaign to connect the Black Swan brand to foodies, by emphasising its culinary credentials. The campaign, titled ‘Swan Dive In,’ celebrates the […]

Spinach launches ‘Make it dumpling day’ brand platform for Mr Chen’s

Mr Chens make it dumpling day

Dumplings front and centre as part of the daily family meal routine. Spinach, integrated Melbourne agency, has created an all-new brand platform for Mr Chen’s, designed to put dumplings front and centre as part of the daily family meal routine. Created, designed and executed in-house by Spinach, the ‘Make it dumpling day’ platform delivers creative […]

Spinach bulldozes Sydney Opera House, MCG in Australian Conservation Foundation campaign

ACF save our big backyard

Melbourne-based Spinach has launched a new campaign with the Australian Conservation Foundation featuring the demolition of iconic landmarks including the Sydney Opera House and the Melbourne Cricket Ground. The campaign, called ‘Save our big backyard’, aims to raise awareness about Australia’s wildlife extinction crisis and educate Australians about the risk of extinction facing the country’s […]

Spinach launches sustainable vegetable brand Nutri V

Nutri V Goodies packs with vegetables

Integrated Melbourne agency Spinach has created and launched the brand for Nutri V, a new food manufacturing start-up. Working with Australia’s national science agency, the CSIRO, Nutri V has developed a processing system to turn surplus Australian-grown vegetables into powders that can be used as a food manufacturing ingredient and supplement. Nutri V CEO Raquel […]

Geeks2U releases first campaign since Officeworks acquisition via Spinach

Cat sitting on laptop

On-site tech support company Geeks2U has released its first campaign since being acquired by Officeworks in 2019, as well as a new brand identity. The campaign by Spinach shows Geeks2U as the solution to everyday tech problems, from printer problems to a cat sitting on a laptop. In the 30-second spot titled ‘Problem Solved’, various tech problems […]

Spinach launches podcast campaign for Queen Victoria Market

Entrance of Queen Victoria Market

The campaign is a series of live reads featuring David Brown. Full-service Melbourne agency Spinach has launched a campaign for Queen Victoria Market. The market has been part of Melbourne’s story for more than 140 years and has been heavily impacted by COVID-19. With social distancing restrictions starting to lift, the campaign reminds Melburnians that […]