The changes don’t stop in the Australian media landscape, with a shakeup for regional newsrooms and rights to the EPL potentially on the move
Ben Willee, Executive Director of Media and Data at Spinach Advertising, welcomes in the New Year as he talks to Deborah Knight on 2GB Radio’s Money News, about Nine’s cut to regional newsrooms, subscription models in journalism, Optus selling the EPL rights to Nine and more. Listen to Ben speak here: Check out the podcast […]
How to enhance customer experience and build team expertise for your small business in 2025
For small businesses, January is often a quieter month, offering a rare opportunity to reflect on the past year and prepare for the next. Whether you’re a service provider, café owner, or run an e-commerce business, improving your customer experience (CX) and upskilling your team can set the tone for a successful 2025. Here are […]
New year, new goals for retailers: Elevating CX and team expertise in 2025
As the dust settles on the holiday season, January provides retailers with a valuable opportunity to turn insights from the holiday rush into actionable improvements. With Valentine’s Day and Easter still weeks away, now is the perfect time to enhance the customer experience (CX) and invest in training your team for the year ahead. Customer […]
Perspective – Advertising is like riding a high-speed rollercoaster missing half the track
Back in 2020, I gazed into my crystal ball to see what 2021 would bring. Preparing to do it all over again this year, I dug up my comments to see if any still held. It seems everything and nothing has changed in the past four years. Advertising is less like an industry and more like […]
How retailers can thrive amid inflation: Strategies for the holiday season
As we approach the busiest time in the retail calendar year, one question looms: How can retailers revive sales in a landscape of unstable inflation and changing consumer habits? The latest Consumer Price Index (CPI) figures show inflation has fallen to within the RBA’s target band at 2.8 per cent – the lowest in 3.5 years. This […]
There’s no such thing as a Meta full-funnel strategy
It will be no surprise to you, dear reader, that agencies can be self-serving. Creative agencies want clients to make big ads, digital agencies want clients to build websites or apps and media agencies want clients to spend on programmatic. I get it, it’s tough out there so agencies are doing anything they can to […]
Is EDLP a better strategy during tough times?
The results are in and brands like Kmart and Officeworks are demonstrating that everyday low prices (EDLP) are one way to stay afloat through a retail recession. Nicole Miranda explains. With claims Australia has been in a retail recession for 18 months, year-end result headlines are spruiking a consistent storyline of net profit losses – […]
Is outdoor and radio stealing budget from TV?
Does a digital billboard have the same impact as a video ad? Ben Willee says no. And that’s likely why the latest SMI figures have seen an about-face in OOH investment. The July SMI figures reminded me of my first week in advertising. I asked my boss Peter Hickox why our clients spent most of their money […]
Dull advertising isn’t just boring your audience, it’s costing you money
Dull advertising. We know it, see it and have possibly been guilty of it. And there’s a million excuses why it ended up that way that aren’t your fault. It’s easy to accept the possible incremental gains and move on. Stakeholders are appeased, all is nice and safe. But lately, I read a report that […]
Fear and Greed podcast, Nine paid $305 million for the Olympics. Was it worth it?
Broadcaster Nine spent $305 million buying the rights to the five Olympics, from Paris through to Brisbane. In terms of gold medals, Paris has been our most successful Olympics ever. But has it paid off for Nine, and for the advertisers? Ben Willee, General Manager and Media Director at Spinach Advertising, talks to Sean Aylmer […]