Is selling the soul of your brand to AI worth it?
Not if your customer is a living, breathing, emotion-filled person. Our ECD Dom Megna looks at the right and wrong uses of AI in your retail creative. When it comes to AI in your creative, the temptation to go there is so great. Just the potential of the thing. It’s hypnotising. As a copywriter and […]
What to learn from Bunnings’ move into Australia’s $3bn retail media market
With the power to unlock revenue growth beyond sales, retail media is rapidly evolving into a multi-billion-dollar sector. The monetisation of retail assets has come a long way since department stores like Myer and David Jones first sold physical space within their stores. Starting with catalogues and evolving into multiplatform media offerings, Woolworths and Coles […]
Yet another streamer has entered the Australian market, with Max aiming to be profitable within the next 2-3 years.
Ben Willee, Executive Director of Media and Data at Spinach Advertising, discusses with Deborah Knight on 2GB Radio’s Money News, the new streaming service Max, the sales of Foxtel and Domain and more. Listen to Ben speak here: Check out the podcast here: Ben Willee, Executive Director of Media & Data for Spinach Advertising Or […]
With Sam Pang launching a new show on the TV airwaves this week, are we about to see a new era of late-night talk shows?
Ben Willee, Executive Director of Media and Data at Spinach Advertising, talks to Deborah Knight on 2GB Radio’s Money News about Sam Pang’s new show, a new revenue stream for Nine, and Meta removing it’s fact checkers on the cusp of the Federal Election campaign, plus more. Listen to Ben speak here: Check out the […]
Marketers reveal their top trends for 2025: AI, community, experiential stores
The retail marketing landscape is more dynamic than ever, so understanding which trends are worth pursuing – both from the consumer’s and the business’s perspective – and which ones are just noise, will be critical to achieving growth in the year ahead. “If I were to lay a one-way bet, continued commercial pressures and shrinking […]
What does the future hold for Australian department stores?
Australia’s department stores are at a crossroads. Once the go-to for everything from fashion to homewares, they’re now struggling to stay relevant in a world of online shopping, specialty retailers, and shifting consumer habits. Competition has never been more fierce and while data from the Australian Bureau of Statistics showed an uptick in department-store sales […]
Election year advertising might be something that makes you switch off, but the revenue streams are addictive for the media giants.
Ben Willee, Executive Director of Media and Data at Spinach Advertising, talks to Deborah Knight on 2GB Radio’s Money News, about election advertising, DAZN’s new owners and a big rumor around a potential Nine Radio selloff. Listen to Ben speak here: Check out the podcast here: Ben Willee, General Manager and Media Director for Spinach […]
The changes don’t stop in the Australian media landscape, with a shakeup for regional newsrooms and rights to the EPL potentially on the move
Ben Willee, Executive Director of Media and Data at Spinach Advertising, welcomes in the New Year as he talks to Deborah Knight on 2GB Radio’s Money News, about Nine’s cut to regional newsrooms, subscription models in journalism, Optus selling the EPL rights to Nine and more. Listen to Ben speak here: Check out the podcast […]
Perspective – Advertising is like riding a high-speed rollercoaster missing half the track
Back in 2020, I gazed into my crystal ball to see what 2021 would bring. Preparing to do it all over again this year, I dug up my comments to see if any still held. It seems everything and nothing has changed in the past four years. Advertising is less like an industry and more like […]
How retailers can thrive amid inflation: Strategies for the holiday season
As we approach the busiest time in the retail calendar year, one question looms: How can retailers revive sales in a landscape of unstable inflation and changing consumer habits? The latest Consumer Price Index (CPI) figures show inflation has fallen to within the RBA’s target band at 2.8 per cent – the lowest in 3.5 years. This […]