Kyle & Jackie O face new ACMA pressure over offensive content. Ben Willee unpacks the fallout for ARN along with AFL and NRL moves
Ben Willee, Executive Director of Media and Data at Spinach Advertising, talks to Evan Lucas on Nine Radio’s Money News about Kyle & Jackie O facing ACMA pressure, ARN fallout, AFL and NRL moves and more. Listen to Ben speak here: Check out the podcast here: Money News: Ben Willee, Executive Director of Media & […]
‘Immediate trust and credibility:’ Sport fronting a brand campaign
Shell Motorsports collection has utilised the new motorsport fandom with miniature car models for fans to collect. Behind the creative, Spinach executive creative director Dom Megna told AdNews that sports stars add credits around the physical benefits for product or services. “That’s body physical, not material physical. They also bring a very distinctive fan base along with […]
The government wants streamers to produce more local content, changes at 10 News+, social media bans and more
Ben Willee, Executive Director – Media and Data at Spinach Advertising, talks to Evan Lucas on Nine Radio’s Money News about Streaming quotas, changes at 10 News+, social media bans and more. Listen to Ben speak here: Check out the podcast here: Money News: Ben Willee, Executive Director of Media & Data for Spinach Advertising […]
Outsourcing entry level jobs is shipping learning overseas
While speculation on the impact of AI on junior roles is widespread, Spinach’s Ben Willee reports that outsourcing to cheap offshore outfits is costing jobs right now. With budgets shrinking and margins narrowing, every agency in town is looking for a way to cut costs. While AI and automation are hogging the headlines, there’s another […]
Agencies question Victoria’s urgent brief panel
Ben Willee, executive director of media and data at Spinach, was more blunt in his assessment. “Sounds like government has just discovered the ‘urgent brief’. Welcome to Tuesday in retail land,” Willee told AdNews. Willee warned that unless the value of the work matches the chaos it creates, good clients and teams will suffer. “Not […]
YouTube banned for under 16’s, Google fights back
Ben Willee, Executive Director – Media and Data at Spinach Advertising, talks to Tim Burrows and Viv Kelly on ABC Radio National’s Medialand about YouTube’s reaction to the impending under 16’s ban. Listen to Ben speak here: Check out the podcast here: MediaLand: YouTube banned, Google fights back and is Bondi Rescue shelved?
From brand promise to shop floor: Empowering frontline staff to drive success
Operational excellence is a consistent rallying cry across retail organisations, with businesses focused on empowering front-line workers to deliver on the brand promise. But success comes only when an inside-out approach to strategy translates into every employee being equipped with the right tools, and coached and trusted to deliver the brand intent in meaningful actions […]
Why fastest isn’t always best for online delivery: Lessons from Amazon, Walmart
As consumers, we’ve been conditioned to value ‘the quicker the better’. Driven by the need for instant gratification, we’ve developed an artificial urgency and a love for ultra-fast delivery offerings. In the US, Walmart and Amazon are slogging it out in the ‘who can deliver quicker’ race, with Walmart stating it has delivered 4.4 billion […]
It’ll take teamwork to make the new media dream work
It’s going to take a mindset shift from protectionism to partnership to save Australian media companies. Ben Willee, executive director of media and data at advertising agency Spinach, explains. Australian publishers are like the Wallabies – plenty of talent, plenty of heart, but always one step behind when it comes to working as a team. […]
Is selling the soul of your brand to AI worth it?
Not if your customer is a living, breathing, emotion-filled person. Our ECD Dom Megna looks at the right and wrong uses of AI in your retail creative. When it comes to AI in your creative, the temptation to go there is so great. Just the potential of the thing. It’s hypnotising. As a copywriter and […]