A soft advertising market turns soggy
“The market has fallen a massive 14.7% in October, which is the advertising equivalent of hitting a pothole so deep it rearranges your dental work,” said Ben Willee, executive director – media and data at Spinach. “One more month of negative growth, and we are in a technical advertising recession. Tough times are a very […]
Kyle & Jackie O face new ACMA pressure over offensive content. Ben Willee unpacks the fallout for ARN along with AFL and NRL moves
Ben Willee, Executive Director of Media and Data at Spinach Advertising, talks to Evan Lucas on Nine Radio’s Money News about Kyle & Jackie O facing ACMA pressure, ARN fallout, AFL and NRL moves and more. Listen to Ben speak here: Check out the podcast here: Money News: Ben Willee, Executive Director of Media & […]
‘Immediate trust and credibility:’ Sport fronting a brand campaign
Shell Motorsports collection has utilised the new motorsport fandom with miniature car models for fans to collect. Behind the creative, Spinach executive creative director Dom Megna told AdNews that sports stars add credits around the physical benefits for product or services. “That’s body physical, not material physical. They also bring a very distinctive fan base along with […]
The government wants streamers to produce more local content, changes at 10 News+, social media bans and more
Ben Willee, Executive Director – Media and Data at Spinach Advertising, talks to Evan Lucas on Nine Radio’s Money News about Streaming quotas, changes at 10 News+, social media bans and more. Listen to Ben speak here: Check out the podcast here: Money News: Ben Willee, Executive Director of Media & Data for Spinach Advertising […]
Outsourcing entry level jobs is shipping learning overseas
While speculation on the impact of AI on junior roles is widespread, Spinach’s Ben Willee reports that outsourcing to cheap offshore outfits is costing jobs right now. With budgets shrinking and margins narrowing, every agency in town is looking for a way to cut costs. While AI and automation are hogging the headlines, there’s another […]
Agencies question Victoria’s urgent brief panel
Ben Willee, executive director of media and data at Spinach, was more blunt in his assessment. “Sounds like government has just discovered the ‘urgent brief’. Welcome to Tuesday in retail land,” Willee told AdNews. Willee warned that unless the value of the work matches the chaos it creates, good clients and teams will suffer. “Not […]
Jimmy Kimmel has returned to US television screens, but has his suspension changed the landscape for talk show hosts forever?
Ben Willee, Executive Director of Media and Data at Spinach Advertising, talks to Brooke Corte on 2GB Radio’s Money News about the changing face of talk back shows and more. Listen to Ben speak here: Check out the podcast here: Ben Willee, Executive Director of Media & Data for Spinach Advertising Or read the transcript: […]
Nine Entertainment has a pot of cash to play with after its sale of online property platform Domain, but will they make a move?
Ben Willee, Executive Director of Media and Data at Spinach Advertising, talks to Evan Lucus on 2GB Radio’s Money News about Nine Entertainment’s potential investment and acquisition plans. Listen to Ben speak here: Check out the podcast here: Ben Willee, Executive Director of Media & Data for Spinach Advertising Or read the transcript: Evan Lucas […]
YouTube banned for under 16’s, Google fights back
Ben Willee, Executive Director – Media and Data at Spinach Advertising, talks to Tim Burrows and Viv Kelly on ABC Radio National’s Medialand about YouTube’s reaction to the impending under 16’s ban. Listen to Ben speak here: Check out the podcast here: MediaLand: YouTube banned, Google fights back and is Bondi Rescue shelved?
From brand promise to shop floor: Empowering frontline staff to drive success
Operational excellence is a consistent rallying cry across retail organisations, with businesses focused on empowering front-line workers to deliver on the brand promise. But success comes only when an inside-out approach to strategy translates into every employee being equipped with the right tools, and coached and trusted to deliver the brand intent in meaningful actions […]