Paramount/Ten to go at AFL ‘like an 18yo in an all-you-can-drink bar’
Early on Wednesday morning, The Age reported that a joint bid by Network Ten and its parent company, Paramount will be for ‘everything’ as global streaming bosses have congregated in New York for meetings with AFL executives. The bid for the rights, beginning in 2025 has seen Paramount enter the fold, as well as Amazon, which is […]
The Olympics on Amazon Prime in Australia? Preposterous
Anti-siphoning laws or not, the Olympics has no place on Amazon Prime. Allowing the streamer to take on the rights would be disastrous for the event, athletes, brands and Aussie kids says Ben Willee. The International Olympics Committee (IOC) would be mad, mad and mad to give the Olympics to Amazon Prime exclusively in Australia, […]
Is Disney+ getting into bed with advertisers a sign we’re reaching peak streaming?
The streaming giants have been bleeding money on content but so long as they were growing, investors didn’t seem to care. With subscriptions starting to level off, the deep pockets of advertisers are looking mighty fine to the streamers. Disney+ is the first to jump but will others soon follow? Ben Willee has some thoughts […]
What retailers can learn from the Bunnings data breach
As more and more retailers look to personalise their offerings, data is increasingly becoming the backbone of business operations. From customer details to purchase history, this information is gold for businesses in just about every category and can have a tremendous impact on the bottom line. But with all this data comes a heightened level […]
Big tech is going after sports rights in the US. Will we be next?
Amazon has made a play for NFL rights adding to its growing collection of international sports. Could Aussie codes be next in the tech giant’s sights and are fans going to make the jump from free-to-air to watch? Ben Willee explores the question. There are two inarguable facts in this world: We’re a bona fide […]
Spinach bolsters retail credentials with appointment of Nicole Miranda, Director of Client Services
Full-service agency Spinach has today announced the appointment of Nicole Miranda, Director of Client Services. Nicole joins the business with extensive retail experience including a five-year stint as Head of Marketing for Coles Liquorland. Prior to moving client-side, she held a number of agency roles with businesses including JWT where she was Director of Retail, […]
What Facebook pulling news content in Australia means for advertisers
In Australia, Facebook has gone nuclear in response to the government’s News Media Bargaining Code. Spinach’s Ben Willee on what all this means for advertisers. For the past 10 months, Australian media owners have been holding their breath as the government went into battle with the tech giants over the use of the news content […]
Who saw this coming? Netflix goes linear
Netflix continues its track record of challenging the status quo by dabbling in linear TV. But what does this say about the good old linear model? Key points: My Takeout: Mixing wines may be a mistake, but old and new wisdom mix admirably. At least, that’s the message Netflix is sending with its foray into […]
Media v Tech giants. It’s game on.
Ben Willee, our General Manager and Media Director, returns to mic on the ‘Fear and Greed’ business podcast with Sean Aylmer. Tune in to hear Ben explain his take on the ongoing battle between media companies and tech giants, why Cricket Australia is padding up against Nine and Seven over broadcast rights, plus Ben’s quick […]
Preparing for a cookie-less world
Is the cookiepocalypse coming and if so, what do you need to do to get ready? Spinach’s Richard Taylor has a plan. We’ve been talking about the end of third-party cookies for quite some time. We knew this was coming but what we didn’t know was exactly when it would happen. In January, Google ended […]