Spinach’s ‘State Of The Nation’ events highlight opportunity for brands in ‘Enshittification’
Melbourne-based agency Spinach’s leaders said that enshittification is creating “healthy chaos” that marketers can tap into to connect more authentically with consumers at a series of events. The series of events hosted by Spinach was part of its annual ‘State of the Nation,’ where Spinach clients joined the agency’s leaders to look back at the year […]
Agencies question Victoria’s urgent brief panel
Ben Willee, executive director of media and data at Spinach, was more blunt in his assessment. “Sounds like government has just discovered the ‘urgent brief’. Welcome to Tuesday in retail land,” Willee told AdNews. Willee warned that unless the value of the work matches the chaos it creates, good clients and teams will suffer. “Not […]
Advertising market still cautious but consumers starting to feel better
Ben Willee, executive director of media and data at Spinach, pointed to the ANZ Roy Morgan Consumer Confidence index, up 3.9 points to a thoroughly mediocre 90.6. “In economic terms, this is basically the equivalent of someone saying, ‘Well, things aren’t quite on fire anymore’. “Apparently, we’re all feeling a bit chirpier thanks to lower […]
Advertising market cuts through the turbulence
“Well, knock me over with a CPM,” said Ben Willee, executive director of media and data at Spinach. “Against all odds and every LinkedIn prophet of doom, the Australian ad market has actually grown in the first four months of 2025. “And no, this isn’t just a sugar hit from politicians yelling at each other […]
Winning the rugby rights nudges Nine ahead in the sports broadcast race
Ben Willee, executive director of media and data at Spinach, said the tournaments will attract huge audiences, benefiting both the TV network and advertisers. “It’s a big win for Nine and Stan sport, especially the 2027 Men’s Rugby World Cup, because it’s about more than just ratings,” he told AdNews. “It’s about making a statement […]
Are we in an advertising recession?
Are we in an advertising recession? SMI data says no but are we splitting hairs? Ben Willee asks the question and mulls the implications. The latest SMI numbers are out and after adjustments, it looks like we have narrowly avoided an advertising recession. The definition of a recession is two consecutive quarters of negative growth […]
Spinach partners with campaign management platform TEER
Integrated Melbourne agency Spinach has joined forces with Australian start-up TEER, a campaign management platform designed to assist media agencies in optimising communication with media companies. Usman Khan, TEER founder and CEO, said Spinach is the test agency for TEER 2.0. “We are focussed on driving cross-organisational collaboration for the advertising community,” Khan said. “We’re […]
ACF campaign is featured in MediaWeek’s Ad Placement of the Month
Mediaweek’s Ad Placement of the Month examines submissions of creative and clever placements over the past few weeks. June has seen agencies use a diverse array of channels – from OOH to fun activations and thought-provoking campaigns – to get the word out about their client’s projects and products. Spinach – Demolition of Icons for […]
We’re excited to welcome Digital Balance to the Spinach Group
Today, we’re excited to announce the acquisition of Digital Balance, a leading digital analytics and optimisation consultancy. In an increasingly complex data landscape Digital Balance helps brands unlock the value of their data and drive deeper customer engagement and business growth. Digital Balance provides a range of services including support and training across MarTech enablement […]
Why retailers and streamers are a match made in heaven
Late last year, Wesfarmers – the folks behind Bunnings, Kmart, Officeworks, Catch and Target – announced it had done a deal with Disney for a subscription bundle combining Disney+ and OnePass. OnePass is a membership program that gives customers free delivery and deals across the Wesfarmers brands. Usually, it’s $4 a month. Combined with Disney, which gives you […]