Integrated agency Spinach has partnered with Mamamia for a campaign to help parents to boost their kids’ veggie intake with thanks to Nutri V.
The campaign leverages parenting influencers for content and sits alongside display assets with the campaign running across video pre-roll and newsletters as well as Mamamia’s social media channels and the Mamamia Podcast Network.
In collaboration with the CSIRO, Nutri V transforms Australian-grown surplus vegetables into nutrient-dense, fibre-rich powders that improve the health of Australians, reduce food waste, and care for the environment.
Nutri V business development manager Olivia Said said only 7% of Australian adults and 5% of kids eat the recommended five serves of vegetables a day.
“Nutri V’s mission is to make it easier for parents to boost their kids’ veggie intake without the struggle, ensuring healthier meals and less food waste,” Said said.
Mamamia head of Victorian sales Marie Joyce said the brand loved working with Spinach and Nutri V.
“It’s been a great collaboration, and we’re proud to help bring Nutri V’s message to life in such a fresh and engaging way that is clearly resonating with our audience,” Joyce said.
Prior to the campaign, Spinach worked with Nutri V on its launch developing the branding for Nutri V Powders and Goodies, designing the Nutri V website and digital creative assets as well as the entire suite of packaging including pack designs, shelf and display units for Coles.
Spinach director of client services Nicole Miranda said Nutri V is an impressively innovative and sustainable brand.
“We’re thrilled to build on our partnership with the team to create this campaign leveraging influencers in contextually relevant media,” Miranda said.
