World Whisky Day flavour matcher

World Whisky Day is a day of global whisky celebration. But how do you know which whisky to buy if you’re not a regular whisky drinker?

So, we built an online whisky matcher that finds your ideal whisky. By asking a series of mind-reader questions, it matched individual taste preferences to unique whisky flavour profiles. It also gave participants the opportunity to buy whisky on the spot through the Liquorland website.

The campaign launched in the weeks leading up to World Whisky Day with a series of digital videos on paid and social channels.