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We built this integrated campaign around the universal truth that when the lid of a dip is peeled open, it’s everyone for themselves. Niceties are ignored. It becomes a no holds barred fight to get your cracker into some French Onion. Our ‘Swan Dive in’ platform is about owning those gloriously indulgent moments.
The video in 30 sec and cutdown versions launched on TV, BVOD and YouTube with supporting activity across supermarket proximity OOH, Supersites, supermarket magazines and social.
Spinach acknowledges the Wurundjeri people of the Kulin Nation as the traditional owners of the land on which we work and we pay our respects to their Elders past, present and emerging.
We also welcome all gender expressions, all races and ethnicities, nationalities, abilities, beliefs and identities.
Digital Balance is now part of the Spinach family.
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