Black Swan Swan Dive In
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Black Swan

Swan Dive In

  • Strategy
  • Creative
  • Media
  • Production

We built this integrated campaign around the universal truth that when the lid of a dip is peeled open, it’s everyone for themselves. Niceties are ignored. It becomes a no holds barred fight to get your cracker into some French Onion. Our ‘Swan Dive in’ platform is about owning those gloriously indulgent moments.

The video in 30 sec and cutdown versions launched on TV, BVOD and YouTube with supporting activity across supermarket proximity OOH, Supersites, supermarket magazines and social.

Play Video
Black Swan Swan Dive In
Black Swan Swan Dive In to entertaining shopperlite
Black Swan magazine ad Swan Dive In
Black Swan billboard swan dive in

Other work

ACF Sydney Opera House demolition

Australian Conservation Foundation

Helping Save Our Big Backyard
Man testing different paint

Haymes Paint

You bet it’s better with Haymes Paint
Man holding 4 prizes

Reddy Express

Are you peeling lucky? It’s Reddy, Set, Peel ’N’ Win

Other work

ACF Sydney Opera House demolition

Australian Conservation Foundation

Helping Save Our Big Backyard
Man testing different paint

Haymes Paint

You bet it’s better with Haymes Paint
Man holding 4 prizes

Reddy Express

Are you peeling lucky? It’s Reddy, Set, Peel ’N’ Win
Black Swan Dive In campaign

Black Swan

Swan Dive In

Location

Level 1, 112 Buckhurst St,
South Melbourne,
VIC, Australia, 3205

Contact

(+61) 3  8598  6999
[email protected]

Follow

LinkedIn Facebook Instagram Twitter

Location

Level 1, 112 Buckhurst St,
South Melbourne,
VIC, Australia, 3205

Contact

(+61) 3  8598  6999 [email protected]

Follow

LinkedIn Facebook Instagram Twitter

Spinach acknowledges the Wurundjeri people of the Kulin Nation as the traditional owners of the land on which we work and we pay our respects to their Elders past, present and emerging.

We also welcome all gender expressions, all races and ethnicities, nationalities, abilities, beliefs and identities.

Digital Balance is now part
of the Spinach family.

© 2025 Spinach. All Rights Reserved.

Legal

Digital Balance is now part of the Spinach family.

© 2025 Spinach. All Rights Reserved     |    Legal