Making every day Dumpling Day

Delivering unique creative to core audiences daily

With campaign messages like Sunday, Bun Day, and Humpday, Make it Dumping Day, the campaign relied on surgically focused media planning and execution.

We used a range of 3rd party data sets including digital retail mediums to ensure cost effective delivery of current category buyers and likely switchers.

To achieve upper and middle funnel objectives, campaign messages were delivered on specific days of the week through a range of broadcast, social and OOH mediums.