This integrated campaign is designed to put Mr Chen’s dumplings on high rotation in Aussie homes.
Under a new campaign platform ‘Make it Dumpling Day’, we created, designed, and executed in-house, a series of video, social and OOH executions tailored to each day of the week.
With campaign messages like Sunday, Bun Day, and Humpday, Make it Dumping Day, the campaign relied on surgically focused media planning and execution.
We used a range of 3rd party data sets including digital retail mediums to ensure cost effective delivery of current category buyers and likely switchers.
To achieve upper and middle funnel objectives, campaign messages were delivered on specific days of the week through a range of broadcast, social and OOH mediums.
Spinach acknowledges the Wurundjeri people of the Kulin Nation as the traditional owners of the land on which we work and we pay our respects to their Elders past, present and emerging.
We also welcome all gender expressions, all races and ethnicities, nationalities, abilities, beliefs and identities.