workIt’s what’s inside that counts

In this new campaign for Jalna yoghurt we launch a new brand platform around the theme ‘It’s what’s inside that counts.’

For more than 60 years, Jalna has had an unwavering commitment to the quality of ingredients that go into their yoghurt pots. If good stuff goes in, good stuff comes out. It’s a simple philosophy that produces pure and natural quality yoghurt.

This new campaign builds on the foundations of the brand while cementing its category leadership.

Rolling out through TV and digital executions the ads highlight the role Jalna plays in family nurturing and helping maintain health and wellbeing.

The powerfully poignant launch commercial tells the story of a teenage schoolgirl and soccer player who, after a tough day, is comforted by her mum offering Jalna yoghurt and strawberries.

The launch commercial was beautifully directed by Gemma Lee through The Producers Brisbane. Original music and sound by Production Alley.


Jalna Dairy Foods

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Department of Health

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