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The results are in from brand tracking experts, Tracksuit – and the results look strong for Mr Chen’s Dumplings. Spinach’s Make it Dumpling Day relaunch and brand platform has seen great growth results across the board for the year ending August 2024 – here are the highlights:
Spinach launched the ‘Make it dumpling day’ brand platform in mid-2023 – putting dumplings front and centre for dinner. The creative, featuring bespoke executions across all five days of the week, were set around a typical Australian family’s dining table.
Including YouTube and BVOD advertising, out-of-home placements, and in-store promotions, it also leveraged shopper data to help drive sales.
As a result of this brand building activity during the 12 months to Aug ‘24, Mr Chen’s awareness increased 6% from 39% to 45%, and consideration lifted from 30% to 34%.
Lower in the funnel the Tracksuit tracking also revealed a 2% increase in preference.
As we enter our 25th year it’s further proof that Spinach drives real growth for clients.
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