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Drummond Golf is known as Australia’s biggest golf retailer, but its branding was out-of-date and not digital compatible. We took the ‘D’ and ‘G’ linked by a golf tee device to create an appealing and dynamic brand identity. Contemporary, energetic, and featuring Drummond Golf colours, it pays homage to the brand’s heritage whilst making it more appealing to a younger audience.
The new visual system is highly adaptable, responsive, and suited to a variety of applications from digital to store signage.
Spinach acknowledges the Wurundjeri people of the Kulin Nation as the traditional owners of the land on which we work and we pay our respects to their Elders past, present and emerging.
We also welcome all gender expressions, all races and ethnicities, nationalities, abilities, beliefs and identities.
Digital Balance is now part of the Spinach family.
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