The Health Star Rating is a food labelling system intended to provide a quick and easy way for shoppers to make healthier choices.
This integrated campaign features 3D animated packaged food and fresh food characters to communicate that the rating system applies only to like-for-like products within the same category.
The campaign consists of a series of executions across various channels including broadcast, BVOD, digital, social, OOH and supermarket POS.
Spinach acknowledges the Wurundjeri people of the Kulin Nation as the traditional owners of the land on which we work and we pay our respects to their Elders past, present and emerging.
We also welcome all gender expressions, all races and ethnicities, nationalities, abilities, beliefs and identities.