Giving up chocolate to raise funds

Giving up chocolate during Choctober sounds like an easy way to help raise funds for Australians suffering from disadvantage, but beware, we all know how grumpy some people get if they miss their daily chocolate fix.

To launch Choctober we created a series of attention getting videos designed to prepare people for what might happen to their friends and colleagues when they give up chocolate.

The videos were supported by digital, social, and a series of hilarious workplace posters.