Communicating the Health Star Rating System

The Health Star Rating is a food labelling system intended to provide a quick and easy way for shoppers to make healthier choices.

This integrated campaign features 3D animated packaged food and fresh food characters to communicate that the rating system applies only to like-for-like products within the same category.

The campaign consists of a series of executions across various channels including broadcast, BVOD, digital, social, OOH and supermarket POS.