This year Autobarn turns 40 and to mark the occasion and set them up for the next 40, this iconic Aussie brand turned to Spinach to help.
We worked closely with the Autobarn team to delve deeply into the brand and uncover truths and gems within the brand that we could shout about in new ways.
The ‘all for the drivers’ platform was born – celebrating all types of road (and sea) users, positioning Autobarn people as the most warm and approachable in the business. Spinach worked closely with the Autobarn team throughout the production process to deliver something truly memorable that the entire business has adopted across all media, sales and operations.
Spinach acknowledges the Wurundjeri people of the Kulin Nation as the traditional owners of the land on which we work and we pay our respects to their Elders past, present and emerging.
We also welcome all gender expressions, all races and ethnicities, nationalities, abilities, beliefs and identities.
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