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Autobarn

Autobarn is all for the drivers

  • Strategy
  • Creative
  • Production
  • Media

This year Autobarn turns 40 and to mark the occasion and set them up for the next 40, this iconic Aussie brand turned to Spinach to help.

We worked closely with the Autobarn team to delve deeply into the brand and uncover truths and gems within the brand that we could shout about in new ways.

The ‘all for the drivers’ platform was born – celebrating all types of road (and sea) users, positioning Autobarn people as the most warm and approachable in the business. Spinach worked closely with the Autobarn team throughout the production process to deliver something truly memorable that the entire business has adopted across all media, sales and operations.

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Other work

ACF Sydney Opera House demolition

Australian Conservation Foundation

Helping Save Our Big Backyard

Autobarn

Autobarn is all for the drivers

Reddy Express

Reddy for whatever you’re ready for

Other work

ACF Sydney Opera House demolition

Australian Conservation Foundation

Helping Save Our Big Backyard

Autobarn

Autobarn is all for the drivers

Reddy Express

Reddy for whatever you’re ready for

Man testing different paint

Haymes Paint

You bet it’s better with Haymes Paint

Location

Level 1, 112 Buckhurst St,
South Melbourne,
VIC, Australia, 3205

Contact

(+61) 3  8598  6999
[email protected]

Follow

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Location

Level 1, 112 Buckhurst St,
South Melbourne,
VIC, Australia, 3205

Contact

(+61) 3  8598  6999 [email protected]

Follow

LinkedIn Facebook Instagram Twitter

Spinach acknowledges the Wurundjeri people of the Kulin Nation as the traditional owners of the land on which we work and we pay our respects to their Elders past, present and emerging.

We also welcome all gender expressions, all races and ethnicities, nationalities, abilities, beliefs and identities.

Digital Balance is now part
of the Spinach family.

© 2025 Spinach. All Rights Reserved.

Legal

Digital Balance is now part of the Spinach family.

© 2025 Spinach. All Rights Reserved     |    Legal