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When Reddy Express tasked us to to create the brand’s largest consumer promotion to date, we went large.
Reddy, Set, Peel ‘N’ Win is giving away more than $46 million in prizes including cash, fuel, holidays and instant win prizes.
The two-month campaign is rolling out nationally across radio, OOH, digital, free-to-air TV and BVOD as well as social media and taps into key media partners Nova network, Nine Radio network and Today Show.
The campaign is the latest work from Spinach as Coles Express transitions to Reddy Express. In January, Spinach was appointed to help manage the transition including brand strategy, creative comms development and campaign production.
Spinach acknowledges the Wurundjeri people of the Kulin Nation as the traditional owners of the land on which we work and we pay our respects to their Elders past, present and emerging.
We also welcome all gender expressions, all races and ethnicities, nationalities, abilities, beliefs and identities.
Digital Balance is now part of the Spinach family.
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