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Unmade podcast. Ben Willee discusses the short and long-term media outlook

OPINION
February 22, 2023
    |    

Ben Willee

Laptop with megaphone unmade podcast

This week’s Unmade podcast features Ben Willee, GM and media director of Spinach Advertising.

The interview, with Unmade’s Tim Burrowes, focuses on the short term and long term media outlook (Without predicting a recession, Willee is considering for the eventuality); he offers his interpretation of the first results from reporting season; and he assesses the importance of The Olympics in Nine’s strategy.

Willee also suggests that some of those who’ve got used to flitting between jobs in a tight talent market might be about to get a painful surprise. And like all of us, he wishes there were more LinkedIn thought pieces on what ChatGPT means for marketing.

Listen to the podcast here:

Ben Willee
Ben Willee

Executive Director of Media and Data

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The CDP reality check: Why strategy must lead software in 2026

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So what has been the biggest story of 2025?

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Location

Level 1, 112 Buckhurst St,
South Melbourne,
VIC, Australia, 3205

Contact

(+61) 3  8598  6999 [email protected]

Follow

LinkedIn Facebook Instagram Twitter

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Digital Balance is now part of the Spinach family.

© 2026 Spinach. All Rights Reserved     |    Legal