Speaking to Mumbrella, Spinach Media executive director of media and data Ben Willee said airports remain among the most valuable environments in outdoor media.
“Airports are premium inventory that, when done well, are the jewel in the crown for outdoor media companies.
“You have business people when they’re in business mode, and you have a captive audience essentially: the only thing they have more of than luggage is time.
“With the upcoming Olympics, that becomes five to ten times more powerful as a prospect, from increased passenger numbers and a different audience mix.”
Meanwhile, Willee added that for Ooh Media, the tender would also be closely scrutinised by private equity bidders circling the company, particularly around contract security.
“For Ooh Media, what private equity players will be looking at is what contracts are in place, what’s locked in, and when renewals are due.”
