Ben Willee, executive director of media and data at Spinach, put it more plainly.
“Right now, the advertising industry feels like it’s standing in the corner with its wallet out, counting the notes twice before spending anything,” Willee told AdNews.
“As the market’s largest advertising category, continued weakness from the retail sector will be difficult for the industry to absorb,” Willee said
Willee said cinema’s underlying proposition remained hard to replicate.
“In a world where we’re all distracted by notifications, tabs and endless scrolling, getting people to put their phones away and stare at a giant screen for two hours remains a very powerful proposition,” he said.
