Jalna has positioned its pot-set yoghurt as ‘a little pot of purity’ in its first campaign created by Spinach.
Spinach won the creative account for Jalna Dairy Foods following a pitch process and has a media spend of around $2m for the campaign.
The 30-second TV ad features young school children visiting Jalna’s farm in Victoria to see how each pot of yoghurt is made.
Frank Morabito, executive creative director at Spinach, said in a statement: “It was such a delight working with the Jalna management, marketing and dairy farm teams to bring the long-standing theme, ‘A little pot of purity’, to life in a new and engaging way.
“Special mention goes to the enthusiastic local primary school kids who proved to be sensational actors.”
Garry Mudford, GM of Jalna, added: “We’re excited to unveil this delightful campaign that beautifully highlights the production process of our little pots of purity. It has been a pleasure to work with Spinach on this first execution – Frank and the team have perfectly captured the essence of the brand.”