Spinach wins Baby Bunting

Baby Bunting Store new look

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Full-service agency Spinach has been appointed to manage the media strategy, buying and data capabilities for retailer Baby Bunting.

Baby Bunting general manager of marketing Sue Dawson says the retailer is looking forward to working with the Spinach team.

“Spinach’s ability to combine ideas, strategy, insights and data to maximise opportunities and deliver results is first class,” Dawson says.

Established in Melbourne as a family-owned business in 1979, Baby Bunting employs more than 1,250 people across 53 stores throughout Australia.

The business listed on the Australian Stock Exchange in October 2015 and has a market capitalisation in excess of $400 million.

“We’re delighted to be working with Baby Bunting. The business is a clear market leader with a great range of products and excellent service,” Spinach general manager and media director Ben Willee says.

“They have a very engaged audience whose needs are regularly changing which is a great opportunity to embrace data and technology.”

The appointment follows the recent expansion of Spinach’s relationship with Jalna Dairy with the brand opting to utilise Spinach’s full-service offering and its appointment to Drummond Golf’s creative and strategic planning account.


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