Spinach partners with Tealium

Spinach has partnered with MarTech platform Tealium to manage the data needs of its clients

We’re very excited to have both creative and real time data unification under one roof.

Boutique full-service agency Spinach has partnered with MarTech platform Tealium to manage the data needs of its clients and deliver up to 60 percent improvement in campaign metrics. The partnership sees Spinach utilising Tealium’s Universal Data Hub (UDH) to better access and control online and offline client data.

The UDH incorporates a tag management system and data action engine to enable the agency to match data from a wide range of sources including email, search engine marketing, advertising and website visitors. The data is collected at every touchpoint to build a comprehensive universal customer profile that can be shared across channels and marketing technologies.

Spinach is one of only a handful of agencies to have both a real-time data unification hub and a creative team under the one roof. Ben Willee, general manager and media director of Spinach, said:

“We’ve done enough econometric modelling to know that optimising a campaign with in-depth data can lead to improvements between 15 to 20 percent, but add better quality creative and we’ve seen numbers that triple that.”

Following a rigorous audit and selection process, Spinach opted to work with Tealium based on the platform’s ability to manage large quantities of data and create a single customer view across device and channel.

Since the partnership was forged, Spinach has already begun to collect actionable data for its clients including a major retailer and a financial institution. Willee added: “Tealium UDH enables us to deliver efficiencies by better understanding cross-channel behaviour as well as delivering highly personalised campaigns to specific audiences and automating campaigns based on specific rules.”

Eyal Mekler, Managing Director Australia & New Zealand at Tealium said:

“Creative, media and data insight is a powerful combination of skills. We’re looking forward to working with Spinach to see how real-time personalised data can boost the agency’s in- house capabilities.”


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