Growth leads Spinach to bolster agency

Rebecca Sargeant, Justin Groves and Penny Flanders. New staff members at Spinach advertising agency.

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Melbourne full service agency Spinach has made three senior appointments after securing a number of assignments and forecasting growth in scope from its existing client base.

Spinach has boosted its creative reserves with the addition of Justin Groves (pictured), Senior Creative. Groves has more than two decades experience joining the team from J. Walter Thompson where he worked across a range of retail clients including Drummond Golf, Radio Rentals Group, Harris Scarfe and Liquorland.

Rebecca Sargeant (above left) is another addition to the agency taking on the role of Connections and Investment Director. Prior to joining Spinach, she spent time at Nunn Media, PHD and UM. She has worked with clients including L’Oreal, Myer and Target.

Rounding out the appointments is Penny Flanders (above right), Head of Client Service. Flanders was previously at J. Walter Thompson and in her 20-year career has worked with clients including Pacific Brands, Jetstar, Southern Cross Austereo, GE Money and Village Roadshow Theme Parks.
In recent months, the agency has taken on new work for the Reserve Bank of Australia, The Department of Health, Emirates Leisure Retail and Gale Pacific’s Coolarooo. Spinach’s client list includes The Reject Shop, Hudson’s Coffee and Bushman’s Repellent.

Says Ben Willee, GM and Media Director, of Spinach: “We’ve been hard at work reinventing the full-service agency model during the last five years. These appointments have further strengthened our unique proposition that combines creative, data and media all under the one roof.”

Says Groves: “I’m excited to join Spinach and can’t wait to help our clients solve their business challenges.”

Says Sargeant: “I’m thoroughly enjoying working with the experienced team at Spinach as we help our clients to grow stronger.”

Says Flanders: “Spinach has a terrific client list which continues to diversify making this a great time to be a part of the agency.”


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