Media, data, technology and creative working together. Who would’ve thought?
Technology has put ultimate control in the hands of the consumer – literally. They call the shots about when, where and whether or not they chose to view a message. As a result, today’s media landscape demands true integration. Integration of platforms and integrated thinking.
Whether you’re a full-service client or a media only client our one P&L, no silos model ensures we provide true media agnostic thinking. Unburdened by the financial restrictions of profit centre silos or specialist agency prejudices, our teams collaborate to provide integrated, unbiased solutions.
Our Consentric ThinkingTM process ensures that insights about the consumer journey through data and analytics help deliver the right message, via the right media, at the right time.
Because at Spinach, media isn’t just about numbers, it’s about engaging people.
Through our consumer centric approach with hundreds of direct connections supplying audience data on demand, our recommendations are shaped by real consumer actions not just demographics and characteristics.
We call this the power of ‘act-a-like’ over conventional ‘look-a like’.
And by creating an organic environment where we weave together media, strategy, data, technology and creative, we maximise our client’s media investments.
- Engagement planning
- Digital strategy, planning, buying
- Broadcast and print planning and buying
- Mobile planning and buying
- Real time bidding platforms
- Data Management Platform (DMP)
- Demand Side Platform (DSP)
- Multi-media research and frequency tools
- SEO & SEM
- Cross channel analytics and tagging