“The market has fallen a massive 14.7% in October, which is the advertising equivalent of hitting a pothole so deep it rearranges your dental work,” said Ben Willee, executive director – media and data at Spinach.
“One more month of negative growth, and we are in a technical advertising recession.
Tough times are a very good opportunity for building brands because media gets cheap and everyone else panics and hides in discounting, which leaves the smart marketers most of the stage to themselves.
“The one certainty is that the market will eventually get better, and marketers need to ask themselves if they really took advantage while they could.”
