Broadcaster Nine spent $305 million buying the rights to the five Olympics, from Paris through to Brisbane. In terms of gold medals, Paris has been our most successful Olympics ever. But has it paid off for Nine, and for the advertisers?
Ben Willee, General Manager and Media Director at Spinach Advertising, talks to Sean Aylmer about Olympics broadcasts, advertising and the overall state of the ad market.
Listen to Ben speak here:
Check out the podcast here:
Fear & Greed Interview: Nine paid $305 million for the Olympics. Was it worth it?
